What Customers Really Want by Scott Mckain
Telling the gripping story of the mercy ships of the Second World War, this is the first book to identify and describe in detail all the ships engaged in the repatriation of wartime diplomats, civilians, and prisonersBehind the scenes during the Second World War, agreements were negotiated for wounded or gravely ill prisoners and Protected Personnel diplomats, clergy, civilians, and alien internees to be safely exchanged, a little-known dimension of the war. Conducted under the International Red Cross and neutral intermediaries, exchanges were arranged individually between Allied nations and the Axis belligerents. A group of 50 ships, in special livery, were uniquely engaged in this highly dangerous work, sailing through hostile waters alone and undefended, and conspicuously illuminated at night. Constantly at risk of attack by submarine and aircraft, their safety depended on the transmission and receipt of safe passage commands to the armed units in their paths. This book describes these special ships and details the exchange operations they took part in.
Scott McKain is the country s leading expert on business and professional distinction. He is Chairman of McKain Performance Group, a company he founded in 1981 to teach the principles of the Ultimate Customer Experience(r). He is also the cofounder and principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the Professional Speakers Hall of Fame, and is a member of the Speakers Roundtable, an elite group of twenty business speakers considered by many to be among the best in the world. He has served on the board of numerous corporations and associations, including the National Safety Council.
Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of Top 25 Tweeple Young Influencers Should Follow, and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.
Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of Top 25 Tweeple Young Influencers Should Follow, and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.
| SKU | Unavailable |
| ISBN 13 | 9780785211983 |
| ISBN 10 | 0785211985 |
| Title | What Customers Really Want |
| Author | Scott Mckain |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thomas Nelson Publishers |
| Year published | 2005-08-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |