{"product_id":"what-s-the-big-idea-book-jaime-cabrera-9798987235508","title":"What's The Big Idea","description":"\u003cp\u003e\u003cstrong\u003eWhat's the Big Idea?\u003c\/strong\u003e J\u003cstrong\u003eaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. \u003c\/strong\u003eInspired by and featuring conversations with dozens of top creative directors from around the world on \u003cstrong\u003ehis popular podcast \u003cem\u003eConfessions of a Creative Director\u003c\/em\u003e, \u003c\/strong\u003e What's The Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand or organization of any kind.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInside this compact book, \u003cstrong\u003eyou'll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels.\u003c\/strong\u003e But it's not just theory-it's filled with real-world ideas, tools and \u003cstrong\u003etechniques you can implement right now. \u003c\/strong\u003eJaime covers a wide range of topics-from exploring exactly what the hell the role of a creative director is to \u003cstrong\u003eovercoming imposter syndrome\u003c\/strong\u003e to how to \u003cstrong\u003elead teams to killer ideas\u003c\/strong\u003e. And he does it all with his signature wit.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThroughout his career, Jaime has created work for some of the biggest brands in the world including Hyundai, Microsoft, Mastercard and NBC Universal, just to name of few. And now for the first time ever, \u003cstrong\u003ehe's pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you've always dreamt of being.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHere's an excerpt of the intro.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eIntroduction\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe job of a creative director comes with many challenges, pressures, problems and the occasional headache. While the role\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eis exciting, rewarding and fun, it's also not for the faint of heart. This book is your high-level field guide to making it into the role you want. If you're reading this, chances are you've just been promoted to or hired to be a Creative Director (CD). Congratulations \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOr perhaps you're already a creative director who is looking for inspiration and to be reenergized...or maybe you simply want to commiserate with other CDs through the stories, ideas and practices covered in the pages of this book. Maybe you're a creative professional of some kind who is looking to understand the role before deciding on whether or not you want to put in the time and effort required to becoming a creative director. Well, no matter your story or why you're here, welcome. This book is for you.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTo learn more about the author, the book and the podcast Confessions of a Creative Director, visit jaimecabreracreative.com.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49516477743377,"sku":"GOR013492684","price":10.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0BMDNZS8W.jpg?v=1750733948","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/what-s-the-big-idea-book-jaime-cabrera-9798987235508","provider":"World of Books ","version":"1.0","type":"link"}