{"title":"Al Marshall","description":null,"products":[{"product_id":"marketing-research-book-al-marshall-9781446256152","title":"Marketing Research","description":"Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves.    Learning features include suggested journal articles, key terms, review questions and also discussion questions. There are extensive examples provided throughout the textbook. There are also a range of online resources for lecturers to use in the classroom, including PowerPoint slides, a Teaching Guide and videos.    This textbook is suitable for all students studying marketing research at either an undergraduate or a postgraduate level.    Dr Al Marshall is a Senior Lecturer in Marketing and a Postgraduate Coordinator in the School of Business at Le Cordon Bleu and has had a long career in market research consultancies in different countries.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747520356625,"sku":"NGR9781446256152","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52686984151313,"sku":"NLS9781446256152","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1446256154.jpg?v=1751419533"},{"product_id":"marketing-research-book-al-marshall-9781446256145","title":"Marketing Research","description":"Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves.    Learning features include suggested journal articles, key terms, review questions and also discussion questions. There are extensive examples provided throughout the textbook. There are also a range of online resources for lecturers to use in the classroom, including PowerPoint slides, a Teaching Guide and videos.    This textbook is suitable for all students studying marketing research at either an undergraduate or a postgraduate level.    Dr Al Marshall is a Senior Lecturer in Marketing and a Postgraduate Coordinator in the School of Business at Le Cordon Bleu and has had a long career in market research consultancies in different countries.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50463969018129,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50463969214737,"sku":"NGR9781446256145","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1446256146.jpg?v=1751371322"},{"product_id":"marine-concrete-book-al-marshall-9781468499681","title":"Marine Concrete","description":"Concrete is commonly regarded as a mundane, prosaic material whilst the sea is perceived as a fearsome environment, endowed with mystery. Mystery stems from lack of knowledge, and to that extent both concrete and sea have something in common-we fall a long way short of knowing enough about them. Fortunately we have learned enough from our investigations and experiences to be able to set the limits within which we should operate. It is important for the engineer to seek to quantify the effects of the environment on materials and structures so that these can be made safe and adequately durable for their intended economic life. This is especially true for marine structures. Thus the primary purpose of this book is to provide a useful synthesis of the behaviour of concrete and concrete structures in the marine environment. An outline of the content of the book is provided in the latter part of the first chapter and so will not be anticipated here. The chief aim throughout, however, is to work as far as possible within a context of the appropriate governing physical phenomena, giving due consideration to the mathematical relationships between them. Moreover, without intending to be a design manual, an introduction is given to the sources of information which designers are likely to use, as well as to structural achievements. It is hoped that there should emerge an implicit integration between structure and constituent materials and the surrounding environment.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52410557137169,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52410557563153,"sku":"NLS9781468499681","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781468499681.jpg?v=1758778737"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-al-marshall.oembed","provider":"World of Books ","version":"1.0","type":"link"}