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Packed with essential information and techniques for climbers and walkers, this book is Mountain Leader Training UK's official handbook for the Mountaineering Instructor (MI) and Winter Mountain Leader (WML) Schemes. The book is split into six sections including: Winter Environment, Basic Winter Skills, Snow and Avalanche, Security on Steep Ground, Winter Climbing and Winter Incidents. In each section, the text is aimed at everyone involved in walking and climbing in winter with specific advice (in text boxes throughout the book) for instructors and leaders. The authors makes reference to the range of hills and cliffs of the UK and Ireland and the text and illustrations acknowledge the diverse range of people who enjoy winter mountaineering. The third in the highly successful series of handbooks from Mountain Leader Training UK, following on from \"Hill Walking\" (0954151100) by Steve Long, and \"Rock Climbing\" (0954151119) by Libby Peter. This technical textbook is for those interested in all aspects of winter mountaineering and has high quality designs with clear line illustrations and colour photos to further the understanding of the textual information.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49545883975953,"sku":"GOR004301699","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49560227315985,"sku":"GOR003044474","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50500426957073,"sku":"GOR012353088","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51201180565777,"sku":"GOR008420737","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0954151135.jpg?v=1751432462"},{"product_id":"winter-skills-book-andy-cunningham-9780993033711","title":"Winter Skills","description":"This is a major reference book for all walkers and climbers who want to explore the mountains of the UK and Ireland in winter conditions, as well as for those who wish to lead groups.  It is split into six sections: the winter environment, basic winter skills, snow and avalanche, security on steep ground, winter climbing and winter incidents, all of which contain colourful illustrations, photos and maps which bring essential techniques to life.  This book has been written by Andy Cunningham and Allen Fyffe and provides an indispensable guide to the skills required for winter walking and climbing.  This third edition has been fully updated, in particular the section on snow and avalanche, as well as some modernising of climbing techniques to align with current methods and equipment.  In 2014 the publisher, Mountain Training, celebrated 50 years of leading the way and currently overseas thirteeen qualifications and two personal skills schemes in walking, climbing and mountaineering.  This book is the official handbook for Mountain Training's winter qualifications: Winter Mountain Leader, International Mountain Leader and Winter Mountaineering Can Climbing Instructor.  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Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.  Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.    Trust Andy. 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