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The Next Sustainability Wave assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies:  A compelling business case  A \"perfect storm\" of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders  An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed. Emphasizing the importance of how sustainability is presented to corporate leaders-using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms-the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small- to medium-level enterprises.  Designed for quick reading and reference-right pages furthering the argument, while left pages provide support materials-the book is especially useful for those wanting to convince busy executives and board members.  Bob Willard is a leading expert on the business value of corporate sustainability strategies and in the last two years has given over 100 keynote presentations to corporations, consultants, academics and nongovernmental organizations.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49510544212241,"sku":"GOR006860207","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50002343067921,"sku":"CIN0865715327G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51699251478801,"sku":"CIN0865715327VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0865715327.jpg?v=1751297969"},{"product_id":"sustainability-advantage-book-bob-willard-9780865714519","title":"The Sustainability Advantage","description":"Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there's been very little evidence expressed in business language showing the benefits of the 'triple bottom line' relevant to the short and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time? Written in the pragmatic language of business leaders by a senior manager at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real - and executives do not have to be tree-hugging environmental activists to reap these benefits. Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49624620663057,"sku":"GOR001884418","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49655824351505,"sku":"GOR013458303","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50002522964241,"sku":"CIN0865714517VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50037564801297,"sku":"CIN0865714517A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51694648328465,"sku":"CIN0865714517G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0865714517.jpg?v=1751297967"},{"product_id":"new-sustainability-advantage-book-bob-willard-9780865717121","title":"The New Sustainability Advantage","description":"The New Sustainability Advantage shows how the benefits of the \"triple bottom line\" can increase a typical company's profits by fifty-one to eighty-one percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial well-being. Fully revised and updated, this tenth anniversary edition clearly demonstrates that, by focusing on seven powerful yet easy to grasp sustainability strategies, businesses can: * Increase revenue * Improve productivity * Reduce expenses * Decrease risks  Expressed in clear business language and presented in an appealing, graphically rich format, this practical guide and the accompanying online Sustainability Advantage Simulator Dashboard enables executives to enter their own data and quickly identify the high-leverage benefit areas for their organization. More detailed downloadable spreadsheets help them drill down into specific areas of interest and fine-tune the assumptions to their specific situation. An indispensable tool for both sustainability champions and senior management, The New Sustainability Advantage proves that the quantified business case for sustainability is more compelling than ever before. Bob Willard gave up an award-winning successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the business case for sustainability to companies, consultants, academics, and NGOs worldwide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave, and the original edition of The Sustainability Advantage.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49723897610513,"sku":"CIN0865717125G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50174268145937,"sku":"GOR007462287","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52877629391121,"sku":"CIN0865717125A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53161435496721,"sku":"CIN0865717125VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53392693100817,"sku":"GOR008652604","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0865717125.jpg?v=1751435801"},{"product_id":"sustainability-champion-s-guidebook-book-bob-willard-9780865716582","title":"The Sustainability Champion's Guidebook","description":"\"Canadian sustainability expert Bob Willard, whp spent 34 years with IBM, offers a punchy, practical guide to leading change in your company in The Sustainability Champion's Guidebook. He presents a seven-step model of change, seven practices that sustainability champions in companies must follow, seven paradoxes they will face, and seven \"derailers\" to avoid. If you're interested in becoming a champion for sustainability in your company, this would offer useful guidance.\" - Harvey Schachter, The Globe and Mail  This practical, easy-to-follow guidebook helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The Sustainability Champion's Guidebook outlines the transformational steps to take, tips and techniques to use, and derailers to avoid.  Bob Willard's previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organizational development, Willard distills lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate cultures.  This guidebook is exceptionally easy to use, read, and consult. Each tip is self-contained within two facing pages. A change tip is presented on one page with a supporting sidebar or figure on its opposite, facing page. It is organized around four frameworks for easy reference: * A seven-step sustainability change process * Seven leadership practices to use during the change process * Seven paradoxes that compliment the seven leadership practices * Seven derailers to avoid  This book is an indispensable tool for sustainability champions who are transforming their companies into more sustainable enterprises.  Bob Willard uses his senior management experience from his thirty-four-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics, and NGOs worldwide. His two highly-acclaimed books, The Sustainability Advantage and The Business Case for Sustainability, are also available through New Society Publishers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49927695565073,"sku":"CIN0865716587G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50174268178705,"sku":"GOR004345906","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50313348514065,"sku":"CIN0865716587VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0865716587.jpg?v=1750884152"},{"product_id":"new-sustainability-advantage-the-presentation-dvd-9780978414023","title":"New Sustainability Advantage","description":"The New Sustainability Advantage proves that the business case for sustainability is more compelling than ever before. The perfect companion resource, this DVD features author Bob Willard presenting the highlights of the book quantifying the benefits which can be realized from smart sustainability strategies and the potential risks of ignoring them.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52615892566289,"sku":"NLS9780978414023","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780978414023.jpg?v=1761525505"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-bob-willard.oembed","provider":"World of Books ","version":"1.0","type":"link"}