{"title":"Bryce G Hoffman","description":"\u003cp\u003eDelve into the gripping narratives of Bryce G. Hoffman, where suspense meets high-stakes corporate intrigue. Perfect for fans of John Grisham and Nelson DeMille, discover tales of ambition, betrayal, and the price of power.\u003c\/p\u003e","products":[{"product_id":"american-icon-book-bryce-g-hoffman-9780307886064","title":"American Icon","description":"\u003cp\u003e\u003cb\u003eThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.\u003cbr\u003e \u003cbr\u003e\u003c\/b\u003eAt the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.\u003cbr\u003e \u003cbr\u003e Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family-America's last great industrial dynasty-could hold on to their company.\u003cbr\u003e \u003cbr\u003e Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. \u003ci\u003eAmerican Icon\u003c\/i\u003e is the compelling, behind-the-scenes account of that epic turnaround.\u003cbr\u003e \u003cbr\u003e In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.\u003cbr\u003e \u003cbr\u003e Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of \u003ci\u003eToo Big to Fail\u003c\/i\u003e and \u003ci\u003eThe Big Short\u003c\/i\u003e, \u003ci\u003eAmerican Icon\u003c\/i\u003e is narrative nonfiction at its vivid and colorful best.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49507454157073,"sku":"GOR006127517","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49526421389585,"sku":"CIN0307886069G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49620943503633,"sku":"GOR007471262","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49655132553489,"sku":"GOR007453230","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49726736597265,"sku":"NGR9780307886064","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49953135460625,"sku":"GOR009315207","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50021557829905,"sku":"CIN0307886069A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50124796002577,"sku":"CIN0307886069VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51000776655121,"sku":"NIN9780307886064","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307886069.jpg?v=1751449778"},{"product_id":"red-teaming-book-bryce-g-hoffman-9780349415499","title":"Red Teaming","description":"THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION  'American Icon was one of the most significant business books ever written and Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! - Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First   'Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making - just what we need today' - Gary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power   'Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world' - Alan Mulally, Retired President and CEO of The Ford Motor Company and Boeing Commercial Airplanes   Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities and execute more successfully in an increasingly uncertain world. Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions.   Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems. Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. It enables organizations to make smarter choices and turn disruptive events into opportunities.  Many of these same approaches have been organically incorporated into the decision-making processes of today's most sucecssful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team and organization to adopt this game-changing method into their business too.   By embracing red teaming, managers, leaders and aspiring leaders in companies of every size and in every industry will be able to plan better, compete more effectively, innovate more proactively, and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532995141905,"sku":"GOR008774049","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53397297496337,"sku":"GOR014903170","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0349415498.jpg?v=1751439913"},{"product_id":"american-icon-book-bryce-g-hoffman-9780307886057","title":"American Icon","description":"\u003cp\u003e\u003cb\u003eThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAt the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. \u003cp\u003e\u003c\/p\u003eUnder the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. \u003cp\u003e\u003c\/p\u003eMulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.\u003ci\u003e American Icon\u003c\/i\u003e is the compelling, behind-the-scenes account of that epic turnaround. \u003cp\u003e\u003c\/p\u003eIn one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. \u003cp\u003e\u003c\/p\u003eHoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of \u003ci\u003eToo Big to Fail\u003c\/i\u003e and \u003ci\u003eThe Big Short\u003c\/i\u003e, \u003ci\u003eAmerican Icon\u003c\/i\u003e is narrative nonfiction at its vivid and colorful best.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49617057677585,"sku":"CIN0307886050VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49623270523153,"sku":"GOR005628669","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50288071999761,"sku":"CIN0307886050G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50525594255633,"sku":"GOR005984302","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50710417047825,"sku":"GOR011608254","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51684931600657,"sku":"CIN0307886050A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53175216046353,"sku":"GOR006891344","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307886050.jpg?v=1762339774"},{"product_id":"red-teaming-book-bryce-g-hoffman-9780349431468","title":"Red Teaming","description":"THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION  Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.  Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.  Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.   Red teaming features in the decision-making processes of today's most successful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team and organisation to adopt this game-changing method into their business too.  'Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! - Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First  'Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making - just what we need today' - Gary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49740236423441,"sku":"NGR9780349431468","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49757383524625,"sku":"GOR012801419","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50658546909457,"sku":"GOR014027054","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53431596744977,"sku":"GOR012427438","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0349431469.jpg?v=1751435049"},{"product_id":"american-icon-book-bryce-g-hoffman-9780307886071","title":"American Icon","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49908749402385,"sku":"CIN0307886077G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307886077.jpg?v=1751259271"},{"product_id":"red-teaming-book-bryce-g-hoffman-9781101905975","title":"Red Teaming","description":"\u003ci\u003eRed Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eToday, most -- if not all -- established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church's Office of the Devil's Advocate, to the \u003ci\u003eKriegsspiel\u003c\/i\u003e of the Prussian General Staff and to the secretive AMAN organization, Israel's Directorate of Military Intelligence. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today's rapidly changing economy. \u003cp\u003e\u003c\/p\u003e Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out. \u003cp\u003e\u003c\/p\u003e In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49952383009041,"sku":"GOR013822134","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49983141118225,"sku":"CIN1101905972G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50893947306257,"sku":"CIN1101905972VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51355495891217,"sku":"GOR012467850","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1101905972.jpg?v=1751368117"},{"product_id":"red-teaming-how-your-business-can-conquer-the-competition-by-challenging-everything-cd-9780735207622","title":"Red Teaming","description":"\u003ci\u003eRed Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eToday, most -- if not all -- established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church's Office of the Devil's Advocate, to the \u003ci\u003eKriegsspiel\u003c\/i\u003e of the Prussian General Staff and to the secretive AMAN organization, Israel's Directorate of Military Intelligence. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today's rapidly changing economy. \u003cp\u003e\u003c\/p\u003e Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out. \u003cp\u003e\u003c\/p\u003e In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50357377827089,"sku":"CIN0735207623VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0735207623.jpg?v=1750784769"},{"product_id":"red-teaming-book-bryce-g-hoffman-9780349410418","title":"Red Teaming","description":"In 2007, Steve Ballmer, the CEO of Microsoft, declared: \"There's no chance that the iPhone is going to get any significant market share.\" The year after, the CEO of Blockbuster told press that \"Neither RedBox nor Netflix are even on the radar screen in terms of competition\". Well, hindsight is always 20\/20. But what if there was a way to make foresight just as sharp?  Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world.  RED TEAMING is the first major book to look at the business applications of red teams. It will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them - creating a culture in which challenges are not only tolerated, but valued.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50514974114065,"sku":"GOR011827650","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50778393641233,"sku":"GOR009359661","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51322799128849,"sku":"CIN0349410410VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51769897419025,"sku":"GOR010603061","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0349410410.jpg?v=1751259561"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-bryce-g-hoffman.oembed","provider":"World of Books ","version":"1.0","type":"link"}