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The aim of the book is to explain the psychological processes that underlie the behavior of crowds. Martin contends that a loss of uniqueness and a blending of identities into a single entity are characteristics of crowds. A strong emotional contagion is produced by this blending, and it has the potential to cause illogical conduct. Crowds, according to Martin, are also open to suggestion, especially from charismatic leaders or other persons who are able to tap into the crowd's emotions and control them. Martin names a number of elements-such as anonymity, suggestibility, mimicry, and emotional contagion-that might affect how people behave in large groups. Along with the possibility for crowds to act violently or destructively, he also emphasizes the importance of leaders in crowd behavior. In general, Martin's work offers insightful information on the psychology of crowds and the variables that might affect their behavior. 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I know of nothing, he says (p. 6), which today so menaces not only the values of civilization, but also the achievement of personality and true knowledge of self as the growing habit of behavior as crowds. Gustave Le Bon was the first to study seriously the crowd phenomenon. Le Bon described the emotional nature of the crowd man and suggested the importance of unconscious motivation. Martin followed up on Le Bon's account and improved the analysis by applying the concepts of Freudian psychology to the crowd man. In 1924 Floyd H. Allport contributed another important analysis of the mechanisms of crowd behavior. Both Martin and Allport succeeded in reducing the problem of crowd psychology to the problem of individual behavior under special types of motivation. Although many of the same mechanisms may be found in all crowds, they operate to produce different end results depending upon the motivational basis and the total social situation. 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