{"title":"Greg Hoffman","description":"\u003cp\u003eDelve into the captivating works of Greg Hoffman, where thrilling suspense meets intricate mysteries. Perfect for fans of Harlan Coben and Lisa Gardner, discover gripping tales that will keep you on the edge of your seat.\u003c\/p\u003e","products":[{"product_id":"emotion-by-design-book-greg-hoffman-9781847943552","title":"Emotion by Design","description":"Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team  'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin __  Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.   Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.  Creativity. It's a skill that can be learnt, just like any other.  Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design. __  'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy  'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious  'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536339018001,"sku":"GOR012780202","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50811477066001,"sku":"GOR014082416","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1847943551.jpg?v=1750724658"},{"product_id":"emotion-by-design-book-greg-hoffman-9781847943569","title":"Emotion by Design","description":"'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire    How did Nike go from being a small sneaker brand to the world's most revered company?    Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?    And what can any founder or marketer learn from them?   Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.  'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans  'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance  'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy  'Brilliant . . .  Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked  'This book made me smile in my soul' Mary Portas  'Remarkable . . .  A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49572544381201,"sku":"GOR012899672","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581309919505,"sku":"GOR012900626","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49758013096209,"sku":"NGR9781847943569","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50407566410001,"sku":"GOR013476172","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50786302853393,"sku":"CIN184794356XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53242759774481,"sku":"GOR014826184","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/184794356X.jpg?v=1767780006"},{"product_id":"emotion-by-design-book-greg-hoffman-9781847943545","title":"Emotion by Design","description":"Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team  'The marketing genius between Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett  'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' Mary Portas  'What a book. I couldn't put it down' Chris Evans  __  Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.   Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.  Creativity. It's a skill that can be learnt, just like any other.  Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design. __  'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy  'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin  'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious  'Brilliant . . . 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A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: \u003cul\u003e\n\u003cli\u003e\u003cb\u003eCreativity is a Team Sport\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDare to be Remembered\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eLeave a Legacy, Not Just a Memory\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003eOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally \u003ci\u003eemotion by design\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eWith fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49777597481233,"sku":"CIN1538705591G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50205159751953,"sku":"CIN1538705591VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51040624181521,"sku":"NIN9781538705599","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1538705591.jpg?v=1751212148"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-greg-hoffman.oembed","provider":"World of Books ","version":"1.0","type":"link"}