{"title":"Gretchen Mcculloch","description":"\u003cp\u003eDelve into the quirky and insightful world of Gretchen McCulloch, a linguist who makes language accessible and endlessly fascinating. Perfect for word nerds and anyone curious about the internet's ever-evolving lexicon.\u003c\/p\u003e","products":[{"product_id":"because-internet-book-gretchen-mcculloch-9781529112825","title":"Because Internet","description":"THE ACCLAIMED NEW YORK TIMES BESTSELLER.   Have you ever puzzled over how to punctuate a text message? Wondered where memes came from? Fret no more: Because Internet is the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.  'McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.' New York Times","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535575523601,"sku":"GOR010456509","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49736950710545,"sku":"NGR9781529112825","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49757122461969,"sku":"GOR011449743","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49856433783057,"sku":"GOR013800456","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50388039303441,"sku":"CIN1529112826G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50657691140369,"sku":"GOR010551540","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51324856041745,"sku":"CIN1529112826VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529112826.jpg?v=1751149134"},{"product_id":"because-internet-book-gretchen-mcculloch-9781787302310","title":"Because Internet","description":"THE ACCLAIMED NEW YORK TIMES BESTSELLER.   Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.   Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.   Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer 'LOL' or 'lol', why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.  'McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.' New York Times","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49553485660433,"sku":"GOR010114985","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49726235607313,"sku":"GOR010325351","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50469997412625,"sku":"GOR013792745","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50491129233681,"sku":"GOR010525962","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51689546776849,"sku":"CIN1787302318VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1787302318.jpg?v=1750994420"},{"product_id":"because-internet-book-gretchen-mcculloch-9780735210936","title":"Because Internet","description":"The internet isn't the first technology to alter how we communicate, but it is making our language change faster and in more interesting ways than ever before. The programmers behind the apps and platforms we use decide how our conversations are structured, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive niche online communities spread slang and jargon exponentially faster than in the days when new dialects were constrained by physical space. What's more, social media provides a fascinating laboratory for watching language evolve in real time.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49555501646097,"sku":"GOR010154635","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49865443803409,"sku":"CIN0735210934G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50284024856849,"sku":"CIN0735210934VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50514157240593,"sku":"GOR010167259","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50954296131857,"sku":"CIN0735210934A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51616309149969,"sku":"GOR010882625","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0735210934.jpg?v=1751074732"},{"product_id":"because-internet-book-gretchen-mcculloch-9780735210943","title":"Because Internet","description":"\u003cb\u003e\u003cb\u003eAN INSTANT \u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELER  \u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eNamed a Best Book of 2019 by TIME, Amazon, and \u003ci\u003eThe Washington Post\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eA \u003ci\u003eWired\u003c\/i\u003e Must-Read Book of Summer\u003c\/b\u003e \u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix. --Jonny Sun, author of \u003ci\u003eeveryone's a aliebn when ur a aliebn too\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBecause Internet\u003c\/i\u003e is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eLanguage is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. \u003cp\u003e\u003c\/p\u003eEven the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer LOL or lol, why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50012606693649,"sku":"CIN0735210942VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50059681825041,"sku":"CIN0735210942G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50654120706321,"sku":"GOR012548936","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51006305698065,"sku":"NIN9780735210943","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51041345765649,"sku":"GOR011421926","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0735210942.jpg?v=1751105865"},{"product_id":"because-internet-book-gretchen-mcculloch-9781432873073","title":"Because Internet","description":"\u003cb\u003e\u003cb\u003eAN INSTANT \u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELER  \u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eNamed a Best Book of 2019 by TIME, Amazon, and \u003ci\u003eThe Washington Post\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eA \u003ci\u003eWired\u003c\/i\u003e Must-Read Book of Summer\u003c\/b\u003e \u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix. --Jonny Sun, author of \u003ci\u003eeveryone's a aliebn when ur a aliebn too\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBecause Internet\u003c\/i\u003e is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eLanguage is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. \u003cp\u003e\u003c\/p\u003eEven the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer LOL or lol, why sparkly tildes succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50196832747793,"sku":"CIN1432873075G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1432873075.jpg?v=1751019266"},{"product_id":"because-internet-understanding-the-new-rules-of-language-book-gretchen-mcculloch-9780593189566","title":"Because Internet: Understanding the New Rules of Language","description":null,"brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50218481320209,"sku":"CIN0593189566A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50357950120209,"sku":"CIN0593189566G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593189566.jpg?v=1751392399"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-gretchen-mcculloch.oembed","provider":"World of Books ","version":"1.0","type":"link"}