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Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.       Step by step, Turner and Shah show you how to:      Define the right goals, strategies, and tactics – and then successfully execute on your plan   Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them   Make the most of your resources, no matter how limited they are   Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms   Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics   Avoid crucial pitfalls that other companies are currently encountering   Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social\/mobile marketing question: \"What should I do next?\"       Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50145810252049,"sku":"CIN0133888339VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50841898025233,"sku":"CIN0133888339G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51085815415057,"sku":"GOR008284532","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133888339.jpg?v=1751003907"},{"product_id":"garden-to-keep-book-jamie-langston-turner-9780764202995","title":"A Garden to Keep","description":"Elizabeth's story is like that of a garden left untended for too long, with weeds as bounteous as blossoms and stone walkways buried beneath tangled vines and daffodils. 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