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This book focuses on the challenges parties face in preparing for future elections while seeking to cope with current conditions. This coping leads to indecisiveness of positioning, simplification of issues, repetition of messages, and efforts to disparage the reputation of the opposing party. Stonecash sheds much needed light on why parties engage in the practices that frustrate so many Americans.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50350391329041,"sku":"CIN0415508436VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50351489384721,"sku":"CIN0415508436G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52535149068561,"sku":"NLS9780415508438","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415508436.jpg?v=1750846365"},{"product_id":"political-polling-book-jeffrey-m-stonecash-9780742525535","title":"Political Polling","description":"Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. 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The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50719614042385,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50719616139537,"sku":"CIN0742525538G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0742525538.jpg?v=1751296166"},{"product_id":"political-polling-book-jeffrey-m-stonecash-9780742561328","title":"Political Polling","description":"Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50953258959121,"sku":"CIN0742561321VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51416156537105,"sku":"CIN0742561321G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52133909070097,"sku":"NLS9780742561328","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0742561321.jpg?v=1759401431"},{"product_id":"diverging-parties-book-jeff-stonecash-9780813398433","title":"Diverging Parties","description":"Party polarization in the House of Representatives has increased recently. Explaining this development has been difficult given current interpretations of American elections. 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