{"title":"Jesper Kunde","description":null,"products":[{"product_id":"corporate-religion-book-jesper-kunde-9780273661115","title":"Corporate Religion","description":"The aim is to unite everything in a Corporate Religion.   A religion that brings together the internal company and the external market in a shared, connected flow of understanding.   CORPORATE RELIGION is about building a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands. The winners of the future will be those corporations who can handle the consequences of this change and implement strategies revealed in this book.   It's about a shared vision and the courage to believe in a Corporate Religion. \"Management has to unite the organisation around a strong idea, a shared vision, and then manage accordingly. That makes tough demands. In the company of the future there will only be space for believers. Dissenters must look elsewhere.\"   It's about leadership and what is required for winning in the market place of the future. \"Employees have the right to a leader who will stand at the front and lead them into the future. A leader who dares to believe, because without belief, it is impossible to have an opinion about the future.\"   It's about internal-external integration, creating a bond between the internal culture and the external positioning, to consolidate the chosen market position. \"Companies can be seen like people. The important factors are: how we perceive ourselves, how others perceive us and how we want to be perceived by others. The more integrated the three perspectives, the stronger and more consistent we are.\"   And it's about how to implement the idea in the company. \"I provide a number of models, 12 cases and a \"timetable\" explain how you set the process in motion. You cannot build a strong corporate religion without having strong working tools.\"  In the future, building strong market positions will be about building companies with a strong personality and corporate soul.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49507430138129,"sku":"GOR003442178","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53518953021713,"sku":"GOR004341310","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273661116.jpg?v=1751356114"},{"product_id":"corporate-religion-book-jesper-kunde-9780273643807","title":"Corporate Religion","description":"In the future, building market leadership will be about building companies with a strong personality -- a corporate soul, if you will. To survive, companies must be authentic: they must grow brands from the heart. In Corporate Religion, one of Europe's fastest-rising marketing gurus shows you how. Corporate Religion is about building a strong market position in a world where consumers no longer demand simply a product, but reliable companies and brands. It's about finding the courage to believe in a strong idea and shared vision -- and manage accordingly. It's about what it takes to lead companies with such a vision -- and how to share that vision with the world. Jesper Kunde doesn't just exhort: he presents 12 detailed case studies and a timetable you can use to set the process in motion.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49519098560785,"sku":"GOR013611420","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49592639226129,"sku":"GOR001214065","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50347629773073,"sku":"CIN0273643800G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273643800.jpg?v=1751164727"},{"product_id":"unique-now-or-never-book-jesper-kunde-9780273659624","title":"Unique;Now or Never","description":"\"Let Kunde get into your mind, and you may just end up getting into your customer's mind!   A bravura performance from the undisputed Maestro of value positioning.\"                                                       Tom Peters, Palo Alto. \"Kunde, whose Corporate Religion has been a bestseller since 1997, is probably the best brand guru in Europe.  This is an elegantly written production that clarifies the enormous task facing business. 'You must have either a unique product, a unique shop, a unique service or a unique brand. If you have none of these you will vanish'.\"                                                   Book of the Week, The Sunday Times    Our parents valued products. Tangible, measurable, reassuringly solid things. Today, products are almost indistinguishable. Our generation of consumers focuses on attitude, emotional content and immaterial value. If you want to sell me a power drill, don't tell me how many watts the engine is; tell me how good I'll feel when a set of shelves I've put up stays up. This is the new value economy.  Value differentiation is a crucial factor for success and the question on everybody's mind is simple: How do I stand out in the turmoil? What does it take to be unique? First you have to change your mindset. Always front a company with the brand - never ever the product.     Understanding the power of a unique brand gives value-driven companies an advantage in the market. Unique, Now or Never sets out four new tools for companies in the new value economy to achieve that advantage.So ask yourself      Do you have a unique company? If not - then change it    Do you work in a unique company? If not - then find one    Do you have a unique culture? If not - then build one","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49547934662929,"sku":"GOR001696094","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273659626.jpg?v=1751228348"},{"product_id":"unique-now-or-never-the-brand-is-the-company-driver-in-the-new-value-economy-rare-book-jesper-kunde-1686560232ada","title":"Unique, Now or Never: The Brand is the Company Driver in the New Value Economy","description":"2002. First Edition. 349 pages. Illustrated dust jacket over black cloth boards with lettering. Contains colour plates. Pages and binding are presentable with no major defects. Minor issues present su","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50081868120337,"sku":"1686560232ADA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1686560232ADA_1.jpg?v=1722910146"},{"product_id":"unique-now-or-never-paperback-edition-book-jesper-kunde-9780273680093","title":"Unique Now or Never  (paperback  Edition)","description":null,"brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50818423947537,"sku":"GOR014085311","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50903990075665,"sku":"GOR006921741","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273680099.jpg?v=1750908905"},{"product_id":"corporate-religion-book-jesper-kunde-9783322822857","title":"Corporate Religion","description":"Auf den internationalen Märkten konkurrieren weniger Produkte als vielmehr Konzepte. Sieger ist das Unternehmen, das die lukrativsten Marktpositionen besetzt. Das gelingt - so Jesper Kunde - Unternehmen nur, wenn sie eine tief verwurzelte, kraftvoll spirituelle Überzeugung haben - eine starke Corporate Religion. Das Buch zeigt anhand prominenter internationaler Firmenbeispiele wie Harley Davidson, Virgin, IBM, Body Shop, Nike, Toyota  und Starbucks anschaulich, wie sich Unternehmen überzeugend nach innen und außen darstellen, Sinn vermitteln und so Sympathie bei Kunden und Mitarbeitern gewinnen. Es ist gleichzeitig die Erfolgsstory des Autors, der mittlerweile eine der größten skandinavischen Werbeagenturen betreibt. Dieses außergewöhnliche Buch wurde mit großer Resonanz bereits in Dänemark, Schweden und England veröffentlicht.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52404785611025,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52404786299153,"sku":"NLS9783322822857","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783322822857.jpg?v=1758765146"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-jesper-kunde.oembed","provider":"World of Books ","version":"1.0","type":"link"}