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Books by Jochen Wirtz

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Essentials of Services Marketing, Global Edition

Essentials of Services Marketing, Global Edition

Author: Jochen Wirtz

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Essentials of Services Marketing

Essentials of Services Marketing

Author: Jochen Wirtz

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Flying High in a Competitive Industry

Flying High in a Competitive Industry

Author: Jochen Wirtz

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Understanding Service Consumers

Understanding Service Consumers

Author: Jochen Wirtz

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Crafting The Service Environment

Crafting The Service Environment

Author: Jochen Wirtz

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Pricing Services And Revenue Management

Pricing Services And Revenue Management

Author: Jochen Wirtz

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Service Quality And Productivity Management

Service Quality And Productivity Management

Author: Jochen Wirtz

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Managing People For Service Advantage

Managing People For Service Advantage

Author: Jochen Wirtz

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Balancing Capacity And Demand In Service Operations

Balancing Capacity And Demand In Service Operations

Author: Jochen Wirtz

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Building A World Class Service Organization (Assessment Tool)

Building A World Class Service Organization (Assessment Tool)

Author: Jochen Wirtz

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Positioning Services In Competitive Markets

Positioning Services In Competitive Markets

Author: Jochen Wirtz

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Service Marketing Communications

Service Marketing Communications

Author: Jochen Wirtz

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Developing Service Products And Brands

Developing Service Products And Brands

Author: Jochen Wirtz

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Winning In Service Markets: Success Through People, Technology And Strategy

Winning In Service Markets: Success Through People, Technology And Strategy

Author: Jochen Wirtz

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Managing Customer Relationships And Building Loyalty

Managing Customer Relationships And Building Loyalty

Author: Jochen Wirtz

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Designing Customer Service Processes

Designing Customer Service Processes

Author: Jochen Wirtz

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Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

Author: Jochen Wirtz

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Designing Complaint Handling And Service Recovery Strategies

Designing Complaint Handling And Service Recovery Strategies

Author: Jochen Wirtz

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Author: Jochen Wirtz

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Winning In Service Markets: Success Through People, Technology And Strategy

Winning In Service Markets: Success Through People, Technology And Strategy

Author: Jochen Wirtz

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