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By applying the principles of the Nutrient Timing System you'll be able to deliver the precise amounts of nutrients needed at precisely the right time to optimise your muscle building agents and maximise muscle growth, while minimising muscle damage and soreness after a hard workout. You'll even be less susceptible to colds. You can actually sculpt a better body with more lean muscle mass, less fat and more power without changing your exercise programme or even your total caloric intake. 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Unfortunately, research shows that people who diet regularly are more likely to experience weight gain. Clearly, weight loss alone is not the key to long-lasting fitness. But neither is exercise. Most people who begin an exercise programme drop out after just a short time. Our ancestors were fit out of necessity; they didn't have to work at it. And that's why most diets and exercise programmes are not successful in the long term. We just aren't hardwired for rigid exercise routines and restrictive dieting.  Fortunately, there is a simple way to achieve lasting overall fitness and, in HARDWIRED FOR FITNESS, John Ivy and Robert Portman explain that because the body is naturally inclined to be fit, there is no good reason for anyone to be overweight or out of shape. Everything a person needs for optimal fitness is stored within his or her DNA and all it takes is learning how to turn on the circuits.  As readers will discover in HARDWIRED FOR FITNESS, the fitness circuitry in the human body is a remarkable, integrated piece of engineering. This circuitry worked incredibly well for our ancestors, and it can work for anyone who implements a few simple measures to reconnect the circuitry. When these circuits are functioning in harmony, they can activate the body's metabolic machinery far more effectively and safer than any commercial product. All it takes is a minimal lifestyle change to reprogramme these switches and reconnect the circuits to give anyone the level of fitness he or she has always wanted.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49599077122321,"sku":"GOR007192720","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50383326970129,"sku":"CIN1591202760G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52688873423121,"sku":"NLS9781591202769","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52817012031761,"sku":"CIN1591202760VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591202760.jpg?v=1751023034"},{"product_id":"performance-zone-book-john-ivy-9781591201489","title":"The Performance Zone","description":"Synthesizes up-to-date science for a nutrition action plan that enables athletes to raise athletic performance.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50383282995473,"sku":"CIN1591201489G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52662730850577,"sku":"NLS9781591201489","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52765718905105,"sku":"CIN1591201489VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53080870420753,"sku":"NIN9781591201489","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591201489.jpg?v=1751087827"},{"product_id":"nutrient-timing-book-john-ivy-9781681627601","title":"Nutrient Timing","description":"Using cutting-edge research studies from leading sports science laboratories, Nutrient Timing shatters myths and misconceptions about how to provide optimum nutrition to working muscles. It shows that when the right combination of nutrients is delivered at the right time, one can activate his\/her body's muscle machinery to increase muscle strength, improve endurance and increase lean muscle mass.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51045661245713,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51045664620817,"sku":"NIN9781681627601","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51857398104337,"sku":"CIN1681627604G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52615620952337,"sku":"NLS9781681627601","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1681627604.jpg?v=1751184479"},{"product_id":"performance-zone-book-john-ivy-9781681628165","title":"The Performance Zone","description":"Synthesizes up-to-date science for a nutrition action plan that enables athletes to raise athletic performance.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51046275776785,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51046279741713,"sku":"NIN9781681628165","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52480400032017,"sku":"NLS9781681628165","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1681628163.jpg?v=1751377053"},{"product_id":"nutrient-timing-book-john-ivy-9781442974340","title":"Nutrient Timing","description":"If you are serious about weight training, you have probably experienced the ''plateau phenomenon.'' You train harder, you consume extra protein in your diet, but you just don't get the strength and power gains that you want. For the last ten years sports nutrition has focused on what to eat. The latest research from leading sports science labs now shows that when you eat may be even more important. Nutrient Timing adds the missing dimension to sports nutrition, the dimension of time. By timing specific nutrition to your muscle's 24-hour growth cycle, you can activate your body's natural anabolic agents to increase muscle growth and gain greater muscle mass than you ever thought possible. Nutrient Timing is the biggest advance in sports nutrition in over a decade.John Ivy is Chair and Margie Gurley Seay Centennial Professor in the Department of Kinesiology Health Education at the University of Texas at Austin. He received his Ph.D. in Exercise Physiology from the University of Maryland and his postdoctoral training in physiology and biochemistry from Washington University School of Medicine. He has published over 150 research papers on the effects of nutrition on physical performance and exercise recovery. He is a Fellow and former Ambassador for the American College of Sports Medicine and Fellow in the American Academy of Kinesiology.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53258880942353,"sku":"GOR009734140","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53258882973969,"sku":"GOR011524391","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53632315883793,"sku":"NIN9781442974340","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781442974340.jpg?v=1773722421"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-john-ivy.oembed","provider":"World of Books ","version":"1.0","type":"link"}