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But the incoming regime came armed with a master plan- to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals-and prevail.\u003cbr\u003e \u003cbr\u003e Together with \"boy genius\" general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the \"devil\" from the team's nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game's intangibles-that extra 2% that separates a winning organization from a losing one-they were able to deliver to Tampa Bay something that Billy Beane's \"Moneyball\" had never brought to Oakland- an American League pennant.\u003cbr\u003e \u003cbr\u003e A book about what happens when you apply your business skills to your life's passion, \u003ci\u003eThe Extra 2%\u003c\/i\u003e is an informative and entertaining case study for any organization that wants to go from worst to first.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552513630481,"sku":"GOR002812477","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49614371225873,"sku":"GOR009965609","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49868838699281,"sku":"CIN0345517652A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49899530322193,"sku":"CIN0345517652G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50299185234193,"sku":"CIN0345517652VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50944455508241,"sku":"GOR014137641","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53440257491217,"sku":"GOR005997883","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0345517652.jpg?v=1750909378"},{"product_id":"up-up-and-away-book-jonah-keri-9780307361363","title":"Up, Up, and Away","description":"\u003cb\u003eThe definitive history of the Montreal Expos by the definitive Expos fan, the\u003ci\u003e New York Times\u003c\/i\u003e bestselling sportswriter and \u003ci\u003eGrantland\u003c\/i\u003e columnist Jonah Keri.\u003c\/b\u003e \u003cbr\u003e 2014 is the 20th anniversary of the strike that killed baseball in Montreal, and the 10th anniversary of the team's move to Washington, DC. But the memories aren't dead--not by a long shot. The Expos pinwheel cap is still sported by Montrealers, former fans, and by many more in the US and Canada as a fashion item. Every year there are rumours that Montreal--as North America's largest market without a baseball team--could host Major League Baseball again.\u003cbr\u003e There has never been a major English-language book on the entire franchise history. There also hasn't been a sportswriter as uniquely qualified to tell the whole story, and to make it appeal to baseball fans across Canada AND south of the border. Jonah Keri writes the chief baseball column for \u003ci\u003eGrantland\u003c\/i\u003e, and routinely makes appearances in Canadian media such as \u003ci\u003eThe Jeff Blair Show\u003c\/i\u003e, \u003ci\u003ePrime Time Sports\u003c\/i\u003e and \u003ci\u003eOff the Record\u003c\/i\u003e. 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He has interviewed everyone for this book and fans can expect to hear from just about every player and personality from the Expos' unforgettable 35 years in baseball.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49607029883153,"sku":"GOR006911037","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49622155329809,"sku":"GOR013454775","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49926484427025,"sku":"CIN0307361365VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50161011917073,"sku":"CIN0307361365G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50944638091537,"sku":"GOR014137668","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307361365.jpg?v=1750876958"},{"product_id":"baseball-between-the-numbers-book-jonah-keri-9780465005963","title":"Baseball Between the Numbers","description":"A guide to the statistical thinking that's revolutionizing the game of baseball. 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