{"title":"Juan Enriquez","description":"\u003cp\u003eDelve into the thought-provoking works of Juan Enriquez, exploring the profound intersections of science, technology, and society.  A compelling voice shaping our understanding of the future. Start your intellectual journey here.\u003c\/p\u003e","products":[{"product_id":"evolving-ourselves-book-juan-enriquez-9781780748412","title":"Evolving Ourselves","description":"Why are rates of conditions like autism, asthma, obesity and allergies exploding at an unprecedented pace? Why are humans living longer, getting smarter and having far fewer children? If Darwin were alive today, how would he explain this new world? Could our children eventually become a different species – or several?    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Juan Enriquez puts you face to face with unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on all our lives.\u003cbr\u003e \u003cbr\u003e Genetics will be the dominant language of this century. Those who can \"speak it\" will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. The choice is simple- Either learn to surf new and powerful waves of change-or get crushed trying to stop them. The future is catching us all. 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Better looking? More intelligent? Why are rates of autism, asthma, and allergies exploding at an unprecedented pace? Why are humans living longer and having far fewer kids?\u003cbr\u003e \u003cbr\u003e Futurist Juan Enriquez and scientist Steve Gullans conduct a sweeping tour of how humans are changing the course of evolution for all species--sometimes intentionally, sometimes not. For example:\u003cbr\u003e \u003cbr\u003e * What if life forms are limited only by the bounds of our imagination? Are designer babies and pets, de-extinction, even entirely newspecies fair game?\u003cbr\u003e \u003cbr\u003e * As humans, animals, and plants become ever more resistant to disease and aging, what will become the leading causes of death?\u003cbr\u003e \u003cbr\u003e * Man-machine interfaces may allow humans to live much longer. What will happen when we transfer parts of our \"selves\" into clones, into stored cells and machines?\u003cbr\u003e \u003cbr\u003e Though these harbingers of change are deeply unsettling, the authors argue we are also in an epoch of tremendous opportunity. Future humans, perhaps a more diverse, resilient, gentler, and intelligent species, may become better caretakers of the planet--but only if we make the right choices now. 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Juan Enriquez puts you face to face with a series of unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on your life. \u003cbr\u003eGenetics will be the dominant language of this century. Those who can speak it will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. \u003cbr\u003eWealth will be more concentrated and those with knowledge to sell-both countries and individuals-will be the winners. \u003cbr\u003eConsider what will happen when: \u003cbr\u003e- Your genetic code can be digitally imprinted on an ID card and your insurance company and employer see that you are genetically disposed to, say, heart disease.\u003cbr\u003e- Pharmaceutical products are developed so that you can eat genetically modified broccoli to protect yourself from cancer.\u003cbr\u003e- Cloning will be as common as in vitro fertilization and scientists can influence the genetic design not only of other species but of your own children.\u003cbr\u003e- Creating wealth no longer requires many hands. Lone individuals are giving birth to entire new industries that rapidly become bigger than the economies of most countries on earth, but create very few jobs. \u003cbr\u003eAs the Future Catches You resembles no other book. A typical page may contain just a few dozen words. But each seemingly discrete fact is like a chip in an intellectual mosaic that reveals its meaning and beauty only as you step back and see the big picture. Juan Enriquez is like thebest teacher you ever had, one who helps you to see something in a new light and makes you say, Now I get it! \u003cbr\u003eJuan Enriquez's main point is that technology is not kind, it does not say please, but slams into existing systems and destroys them while creating new ones. Countries and individuals can either surf new and powerful waves of change-or get crushed trying to stop them. \u003cbr\u003eThe future is catching us all. \u003cbr\u003eLet it catch you with your eyes wide open. \u003cp\u003eFrom the Hardcover edition.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598859346193,"sku":"GOR001396831","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50353320821009,"sku":"CIN0609609033A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50353324818705,"sku":"CIN0609609033G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50358678225169,"sku":"CIN0609609033VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0609609033.jpg?v=1751199242"},{"product_id":"evolving-ourselves-book-juan-enriquez-9781617230202","title":"Evolving Ourselves","description":"\u003cb\u003eWe are the primary drivers of change. We will directly and indirectly determine what lives, what dies, where, and when. We are in a different phase of evolution; the future of life is now in our hands.\u003c\/b\u003e\u003cp\u003eWhy are rates of conditions like autism, asthma, obesity, and allergies exploding at an unprecedented pace? Why are humans living longer, getting smarter, and having far fewer kids? How might your lifestyle affect your unborn children and grandchildren? How will gene-editing technologies like CRISPR steer the course of human evolution? If Darwin were alive today, how would he explain this new world? Could our progeny eventually become a different species--or several?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eEvolving Ourselves\u003c\/i\u003e, futurist Juan Enriquez and scientist Steve Gullans conduct a sweeping tour of how humans are changing the course of evolution--sometimes intentionally, sometimes not. For example: \u003c\/p\u003e\u003cbr\u003e - Globally, rates of obesity in humans nearly doubled between 1980 and 2014. What's more, there's evidence that other species, from pasture-fed horses to lab animals to house cats, are also getting fatter. \u003cbr\u003e - As reported by U.S. government agencies, the rate of autism rose by 131 percent from 2001 to 2010, an increase that cannot be attributed simply to increases in diagnosis rates. \u003cbr\u003e - Three hundred years ago, almost no one with a serious nut allergy lived long enough to reproduce. Today, despite an environment in which food allergies have increased by 50 percent in just over a decade, 17 million Americans who suffer from food allergies survive, thrive, and pass their genes and behaviors on to the next generation. \u003cbr\u003e - In the pre-Twinkie era, early humans had quite healthy mouths. 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As technology like CRISPR enables us to take control of our genes, we will be able to alter our own species and many others--a good thing, given that our eventual survival will require space travel and colonization, enabled by a fundamental redesign of our bodies.\u003c\/p\u003e\u003cp\u003eFuture humans could become great caretakers of the planet, as well as a more diverse, more resilient, gentler, and more intelligent species--but only if we make the right choices now.\u003c\/p\u003e\u003cp\u003eIntelligent, provocative, and optimistic, \u003ci\u003eEvolving Ourselves\u003c\/i\u003e is the ultimate guide to the next phase of life on Earth.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49654094528785,"sku":"GOR013446731","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50386246926609,"sku":"CIN1617230200VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50395711766801,"sku":"CIN1617230200G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50920226291985,"sku":"GOR011667784","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51068008923409,"sku":"GOR007002147","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1617230200.jpg?v=1751455474"},{"product_id":"right-wrong-book-juan-enriquez-9780262542814","title":"Right\/Wrong","description":"Dr Michael Salamon combines years of experience in treating victims of sexual abuse and an intimate knowledge of Orthodox Judaism. 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