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Key Features:  - Complete and authoritative coverage of the academic background - Easy-to-follow structure based on The Innovation Pentathlon - Indispensable practical tools and examples - Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues - Web site with additional material for teachers and students  - Equal emphasis given to service and manufacturing organisations throughout.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49567585992977,"sku":"GOR010439470","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49768500232465,"sku":"GOR006030155","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49802070130961,"sku":"CIN0230205828VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53503686738193,"sku":"GOR004863307","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230205828.jpg?v=1751133538"},{"product_id":"innovation-management-book-keith-goffin-9781137373434","title":"Innovation Management","description":"Innovation Management provides a concise and practical approach to developing and implementing strategies. 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