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A 1981 university study concluding that prolonged exposure to disco music \"causes homosexuality in mice and deafness in pigs.\" Dr. John, a New York physician, writing in 1977 that rock music causes \"a breakdown in the synchronization of the two sides of the brain.\" Tipper Gore, the former Vice-President's wife, co-chair of the Parents Music Resource centre and author of  Raising PG Kids in an X-Rated Society,  commenting on heavy metal lyrics: \"I'm a fairly with-it person, but this stuff is curling my hair.\"","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49600345112849,"sku":"GOR004345134","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51415600791825,"sku":"CIN0306805022G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52149618835729,"sku":"NLS9780306805028","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0306805022.jpg?v=1751425647"},{"product_id":"drive-in-theaters-book-kerry-segrave-9780786426300","title":"Drive-in Theaters","description":"A primarily American institution (though it appeared in other countries such as Japan and Italy), the drive-in theater now sits on the verge of extinction. During its heyday, drive-ins could be found in communities both large and small. Some of the larger theaters held up to 3,000 cars and were often filled to capacity on weekends.     The history of the drive-in from its beginnings in the 1930s through its heyday in the 1940s and 1950s to its gradual demise in modern-day America is thoroughly documented here: the patent battles, community concerns with morality (on-screen and off), technological advances (audio systems, screens, etc.), audiences, and the drive-in's place in the motion picture industry.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49761981694225,"sku":"CIN0786426306G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52532521566481,"sku":"NLS9780786426300","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0786426306.jpg?v=1751075376"},{"product_id":"product-placement-in-hollywood-films-book-kerry-segrave-9780786419043","title":"Product Placement in Hollywood Films","description":"This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America  and Hollywood.     This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and \"product displacement,\" or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50469908807953,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50469911036177,"sku":"CIN0786419040VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52338583437585,"sku":"NLS9780786419043","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53390447214865,"sku":"GOR003440385","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0786419040.jpg?v=1750979727"},{"product_id":"wall-street-s-financing-of-world-war-i-liberty-loans-and-financial-demonization-book-kerry-segrave-9781777037086","title":"Wall Street's Financing of World War I; Liberty Loans and Financial Demonization.","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51303031013649,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51303033078033,"sku":"NIN9781777037086","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1777037085.jpg?v=1750832899"},{"product_id":"anti-kissing-in-america-1876-1922-book-kerry-segrave-9781777037031","title":"Anti-Kissing in America, 1876-1922","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51637577679121,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51637577908497,"sku":"NIN9781777037031","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1777037034.jpg?v=1751026175"},{"product_id":"parricide-in-the-united-states-1840-1899-book-kerry-segrave-9780786445233","title":"Parricide in the United States, 1840-1899","description":"The case of Lizzy Borden stands out in the history of sensational criminal cases, but she was not the only person to be accused of killing her parents. 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Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52120318509329,"sku":"NLS9780786462919","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786462919.jpg?v=1757425217"},{"product_id":"begging-in-america-1850-1940-book-kerry-segrave-9780786465699","title":"Begging in America, 1850-1940","description":"The poverty that drives people to begging has been a pressing social issue in the United States since the beginning. 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Many of the complaints and arguments made against beggars and begging in 1850 and 1900 and 1940 were also made into the 21st century because, in the end, the public continued to give alms.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52120374935825,"sku":"NLS9780786465699","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786465699.jpg?v=1757425435"},{"product_id":"sexual-harassment-of-women-in-the-workplace-1600-to-1993-book-kerry-segrave-9780786476152","title":"The Sexual Harassment of Women in the Workplace, 1600 to 1993","description":"While sexual harassment of women in the workplace has been discussed for decades it is still a pervasive problem. This book looks at the history of that harassment from the 1600s (!) to the early 1990s, from long forgotten domestic servants in England of the 1600s to abused Japanese textile workers of 1900, to Anita Hill in 1991 America. Coverage is worldwide with emphasis on the United States and the period 1800 to the present.     Harassment affects women from all walks of life; from unskilled to professional, those in traditionally female jobs, those in traditionally male jobs, and all the rest. Harassment occurs in factories, coal mines, construction sites, law offices, dental offices, government offices, Capitol Hill, and at every other work site. So bad was it in some factories that women took to carrying knives for self-protection. Women have put their economic existence on the line by striking over sexual harassment.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52123655110929,"sku":"NLS9780786476152","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786476152.jpg?v=1757451750"},{"product_id":"american-television-abroad-book-kerry-segrave-9780786476169","title":"American Television Abroad","description":"Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to try to dominate both domestic and international programming. In the United States, the eight major studios controlled an overwhelming majority of all television programming by the early 1950s. Their efforts in foreign markets were not quite so successful, but by the 1990s U.S. distributors controlled about 75 percent of the international television trade.     Hollywood's efforts in television were often thwarted by governments that recognized the airwaves as a public resource and intervened in varying degrees to keep the studios' programing off the air in their countries. Still the U.S. industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the U.S. television industry's efforts in foreign markets and how it continues to look for new markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52124106653969,"sku":"NLS9780786476169","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786476169.jpg?v=1757455513"},{"product_id":"women-and-capital-punishment-in-america-1840-1899-book-kerry-segrave-9780786438235","title":"Women and Capital Punishment in America, 1840-1899","description":"Perhaps the single medium in which women have been consistently treated as equal to men is the American judicial system. Although the system has met with enormous public condemnation, equality under the law has justified the legal execution of nearly six hundred American women since 1632.     This book profiles the lives and cases of selected women sentenced to capital punishment in America between 1840 and 1899, most of whom were executed by hanging. The book is divided into chapters by decades, chronologically following a summary of the long and heated debate regarding women and capital punishment. Also evident is the influence of the 1870s women's rights movement on the issue. 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But then, new and improved, it reemerged and quickly spread in popularity across America, largely as a result of the repeal of Prohibition and the increased number of bars around the nation. Other socially important elements of the jukebox's development are also covered: it played patriotic tunes during wartime and, located in youth centers, entertained young people and kept them out of trouble. The industry's one last fling due to a healthy export trade is also covered, and the book rounds out with the decline in the 1950s and the fadeout into obscurity. Richly illustrated.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52143909241105,"sku":"NLS9780786411818","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52447871762705,"sku":"CIN0786411813VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786411818.jpg?v=1757586527"},{"product_id":"movies-at-home-book-kerry-segrave-9780786440801","title":"Movies at Home","description":"The relationship of Hollywood and television, initially turbulent, has ultimately been profitable from the first sally in what was expected to be a war of attrition, up through the soliciting of movies by major networks, independent stations, basic cable networks, premium cable channels, pay-per-view systems and even the corner video store.     When their initial efforts to acquire ownership interests in television outlets were thwarted, Hollywood's major movie studios determined to withhold from the tube not only their films but also their actors, no doubt in hopes of making the rival medium appear a weak substitute for cinema. With ticket sales shrinking and television set purchases booming, the studios, erasing their last contemptuously drawn line in the sand, grudgingly released their films to television--and made a fortune.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52144421667089,"sku":"NLS9780786440801","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786440801.jpg?v=1757588862"},{"product_id":"baldness-book-kerry-segrave-9780786440795","title":"Baldness","description":"Each year, men spend an enormous amount of time and money searching for a cure to male pattern baldness. Numerous psychological assessments indicate that the reasons behind their futile efforts are sound: attitudes toward bald men are overwhelmingly negative.     From the first torturous attempts at hair implants to the faddish, well-hyped drug treatments of today, the extremes to which men have gone in an effort to regrow hair or cover their bald scalps are examined in this work. The various causes for baldness advanced by credible members of the medical establishment over the years are detailed, as well as instances of outright quackery prompted by numerous individuals and companies. 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The pay was low and working conditions harsh. The job often impaired their health, as they suffered abuse from subscribers in silence under pain of dismissal. Discipline was stern--dress codes were mandated, although they were never seen by the public. Most were young, domestic and anything but militant. 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The trend continued to grow through the 1950s, when smoking was a significant part of America's social fabric for both men and women.     This social history traces the evolution of women's smoking in the United States from 1880 to 1950. From 1880 to 1908, women were not allowed to smoke in public places, with strong opposition based on moral concerns. Most smoking was done by upper class women in the home, at private parties, or at socials. By 1908, women smokers went public in greater numbers and challenged the prejudices against smoking that applied to them alone. By 1919, most restaurants allowed women to smoke, though most other public places did not permit it. More and more women smokers went public in the period between 1919 and 1927, with college students leading the way. By 1928, advertisers began to target female smokers, and over the next two decades women smokers gradually gained equality with male smokers.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52615015301393,"sku":"NLS9780786422128","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786422128.jpg?v=1761522823"},{"product_id":"endorsements-in-advertising-book-kerry-segrave-9780786420438","title":"Endorsements in Advertising","description":"The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her feel like a new man. Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52615078347025,"sku":"NLS9780786420438","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786420438.jpg?v=1761523005"},{"product_id":"suntanning-in-20th-century-america-book-kerry-segrave-9780786423941","title":"Suntanning in 20th Century America","description":"The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought.     This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52615287701777,"sku":"NLS9780786423941","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786423941.jpg?v=1761523601"},{"product_id":"piracy-in-the-motion-picture-industry-book-kerry-segrave-9780786414734","title":"Piracy in the Motion Picture Industry","description":"Film piracy began almost immediately after the birth of the film industry. Initially it was a within-the-industry phenomenon as studios stole from each other. As the industry grew and more money was involved, outsiders became more interested in piracy. Stolen material made its way offshore since detection was less likely. Hollywood's major film studios vigorously pursued pirates and had the situation fairly well under control by the middle 1970s--not eliminated but reduced to a low level--until videocassettes arrived.     This work begins with a discussion of some of the earliest cases of piracy in vaudeville. It then considers how the problem continued to grow exacerbated by the lack of legal resource available to performers, and the ways film exhibitors cheated the film distributors and companies and the measures that the distributors and companies took to prevent piracy over the years.     Also examined are the practices of American theater owners who tried to cheat Hollywood, especially through the practice known as bicycling--extra, unpaid for screenings of a legitimately held film--and altering paperwork to reduce the money owed to distributors on films screened on percentage contracts. Also examined, to a lesser degree, are Hollywood's own efforts to cheat, including the disregard of copyrights held by others.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52655258140945,"sku":"NLS9780786414734","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786414734.jpg?v=1762219752"},{"product_id":"age-discrimination-by-employers-book-kerry-segrave-9780786410101","title":"Age Discrimination by Employers","description":"In 1907, the editor of The New York Times wrote, \"Employers, naturally, look to the young. A man or woman of advanced years is too apt to be given to old-fashioned ways of doing things, and open to suspicion of having the unforgivable fault, in modern business, of slowness.\" Age discrimination has existed throughout the 20th century, sometimes in the public eye and sometimes not. This book examines the problem as it relates to the employment sector in the United States throughout the century: how the issue has been treated by the media, what is the extent of age bias, how older workers were viewed, the reasons and rationales presented by business enterprises for their refusal to hire older workers, and the responses of governments to the problem. Some foreign data are used for comparison purposes; age bias exists in all industrial societies, regardless of the type of government a country provides for itself.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52657545675025,"sku":"NLS9780786410101","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786410101.jpg?v=1762229190"},{"product_id":"chewing-gum-in-america-1850-1920-book-kerry-segrave-9780786498451","title":"Chewing Gum in America, 1850-1920","description":"Americans began chewing gum long before 1850, scraping resin from spruce trees, removing any bits of bark or insects and chewing the finished product. Commercially-made gum was of limited availability and came in three types--tree resin, pretroleum-based paraffin and chicle-based--the latter, a natural latex, ultimately eclipsing its rivals by 1920. Once considered a women-only bad habit, chewing gum grew in popularity and was soon indulged in by all segments of society. The gum industry tried vigorously to export the habit, but it proved uniquely American and would not stick abroad.     This book examines the chewing gum industry in the United States from 1850 to 1920, the rise and spread of gum chewing and the reactions--nearly all negative--to the habit from editorial writers, reformers, religious figures, employers and the courts. The age-old problem of what to do with chewed gum--some saved it in lockets around their neck; some shared it with friends--is also covered.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52666602455313,"sku":"NLS9780786498451","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780786498451.jpg?v=1762280372"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-kerry-segrave.oembed?page=3","provider":"World of Books ","version":"1.0","type":"link"}