{"title":"Lesley Everett","description":null,"products":[{"product_id":"corporate-brand-personality-book-lesley-everett-9780749471378","title":"Corporate Brand Personality","description":"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.   Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49510072713489,"sku":"GOR011249361","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50217082683665,"sku":"GOR008185953","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51327225463057,"sku":"CIN0749471379G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51327885082897,"sku":"CIN0749471379VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51865812861201,"sku":"NGR9780749471378","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53149305635089,"sku":"GOR011781006","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749471379.jpg?v=1751232280"},{"product_id":"walking-tall-book-lesley-everett-9780954893507","title":"Walking Tall","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49516588466449,"sku":"GOR001708615","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50468121870609,"sku":"CIN0954893506G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52108722471185,"sku":"GOR005433454","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0954893506.jpg?v=1751266541"},{"product_id":"walking-tall-book-lesley-everett-9780077099671","title":"Walking Tall","description":"A guide on how to make and create a positive personal image impact in the workplace. It focuses on recognizing the importance of positive non-verbal communication and identifies and deals with correcting negative \"messages\". The text provides guidelines on how to unlock your potential by achieving a positive personal image impact. You will learn how to achieve a \"look of quality\" and create positive lasting first impressions, everytime. It highlights the importance of synergy between corporate culture and personal presentation as an extension of the corporate brand. It also offers advice on how to choose the right styles and shapes to flatter every \"body\", colours to suit, as well as giving advice on voice, etiquette, grooming and body language.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554766823697,"sku":"GOR004534099","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50344352612625,"sku":"CIN0077099672G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51809023885585,"sku":"GOR008651391","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077099672.jpg?v=1751163900"},{"product_id":"drop-dead-brilliant-book-lesley-everett-9780071494274","title":"Drop Dead Brilliant","description":"Your image can make a deal-or break it.  That's why you need Lesley Everett, the UK's personal branding expert who has helped celebrities and business icons become fabulous.  Now she helps you develop a personal brand with “drop-dead brilliant” advice on appearances, body indicators, and everything else needed to present your best self in every situation.  “One of the most interesting business books I've ever read.”-Guy Browning, Management Today  “An invaluable road map for anyone wishing to traverse life's higher plains.”-Nigel Robbins, President MTV Networks, Asia-Pacific  “Practical steps to achieving what [you] once saw as an impossible dream. . . Brilliant!”-Trisha Goddard, host of the UKs Channel Five daily talk show","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49560919933201,"sku":"GOR002763165","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50344076443921,"sku":"CIN0071494278G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50344104100113,"sku":"CIN0071494278VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071494278.jpg?v=1751035781"},{"product_id":"corporate-brand-personality-book-lesley-everett-9781398695610","title":"Corporate Brand Personality","description":"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.   Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53602474754321,"sku":"NIN9781398695610","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781398695610.jpg?v=1779945498"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-lesley-everett.oembed","provider":"World of Books ","version":"1.0","type":"link"}