{"title":"Loretta Graziano Breuning Phd","description":null,"products":[{"product_id":"14-days-to-sustainable-happiness-book-loretta-graziano-breuning-9781941959169","title":"14 Days to Sustainable Happiness","description":"\u003cp\u003eYou have power over your emotions, but it's limited, so you need to understand it. Here is a simple explanation of the chemicals that make us feel good: dopamine, serotonin, oxytocin, and endorphin. You'll find out what turns them on in animals, and how you manage them with the animal part of your brain. Then you'll learn to rewire your happy chemicals by feeding your brain new inputs in a new way. We'll do the same for the unhappy chemical, cortisol, too.\u003c\/p\u003e\u003cp\u003eIt's a step-by-step method with no jargon, based on the work of the Inner Mammal Institute. A more complete presentation of the science is in the companion book, Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels.\u003c\/p\u003e\u003cp\u003eWith one lesson a day for fourteen days, you will discover your power over your happy brain chemicals. This is not a checklist of activities. It's a guide to the way your brain got wired long ago, and the way to add on new wiring. We humans get wired by early experience, so we all need updates. You can learn to blaze a new trail through your jungle of neurons to reach your happy chemicals in natural, healthy ways.\u003c\/p\u003e\u003cp\u003eRealistic expectations are the key. Our happy chemicals are not designed to flow all the time for no reason. They evolved to reward you for taking a step that meets your needs. Our brain defines \"needs\" in a quirky way, alas. You will learn about these quirks so you can design realistic steps toward your happy chemicals.\u003c\/p\u003e\u003cp\u003eYou cannot rewire your whole brain in 14 days. You can build one new neural pathway at a time. You will learn to target the new pathway you want and the steps that will build it. It will build with repetition, so you will flow there as smoothly as you now flow into your old happy-chemical pathways. You can replace an unsustainable habit with a new habit designed by you. You'll be glad you did!\u003c\/p\u003eCONTENTS\u003cbr\u003eDay 1Your Power Over Your Brain\u003cbr\u003eDay 2The Joy of DopamineDay\u003cbr\u003e3The Safety of OxytocinDay 4 The Pride of SerotoninDay 5The Challenge of EndorphinDay 6The Pain of CortisolDay 7Your Dopamine PastDay 8Your Oxytocin PastDay 9Your Serotonin PastDay 10Your Cortisol PastDay 11Your Dopamine FutureDay 12Your Oxytocin FutureDay 13Your Serotonin FutureDay 14Design Your Sustainable Path\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat is the Inner Mammal Institute?\u003c\/b\u003e\u003cbr\u003eIt's not really about animals.It's not about happiness as your verbal brain defines it.It's about the happy brain chemicals we've inherited from earlier mammals: dopamine, serotonin, oxytocin, and endorphin. These chemicals are designed to do a job, not to flow all the time for no reason. When you know how the happy chemicals work in animals, you can find healthy ways to stimulate yours. You can train your mammal brain and your verbal brain to work together. Nothing is wrong with you! Nothing is wrong with us! We're mammals. Get the whole story at innermammalinstitute.org\u003cbr\u003eDisclaimers: This book is not intended as medical treatment. Nothing in this book is intended to support breaking the law. We all benefit from the rule of law.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552484958481,"sku":"GOR012439758","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51053496926481,"sku":"NIN9781941959169","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51325844848913,"sku":"CIN1941959164G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1941959164.jpg?v=1751125177"},{"product_id":"beyond-cynical-book-loretta-graziano-breuning-9781941959022","title":"Beyond Cynical","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49853049962769,"sku":"CIN1941959024VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50474876109073,"sku":"GOR009688211","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1941959024.jpg?v=1750964695"},{"product_id":"i-mammal-book-loretta-graziano-breuning-9781941959008","title":"I, Mammal","description":"\u003cp\u003eWe have inherited a brain that seeks respect and attention as if your life depended on it. The mammal brain rewards you with the nice calm feeling of serotonin when you get respect and attention. But serotonin is quickly metabolized and you have to do more to get more. Each brain tries to get it in ways that worked before because past serotonin surges built a pathway in your brain. This is why mammals are so eager for social power, and see obstacles to social power as survival threats. \u003cbr\u003e \u003cbr\u003e Mammals live in groups for protection from predators, but group life is frustrating. Higher-status individuals end up with better mating opportunity and foraging spots. You are not trying to spread your genes, but natural selection built a brain that rewards you with a good feeling when you do things that promote your genes. Our appetite for status is as natural as our appetite for food and sex. This is why junk status gets people's attention. \u003cbr\u003e \u003cbr\u003e This book shows you how to enjoy serotonin without the frustrations of an endless quest for social power. \u003cbr\u003e \u003cbr\u003e You may say you're against status, but if you filled a room with people who said that, a status hierarchy would soon form based on how hard each person insists. You would never think this in words, but the mammal brain works with neurochemicals instead of words. Your neurochemical ups and downs make sense when you know how social power promotes survival in the animal world. Nothing is wrong with us. We are mammals. We work hard to restrain these urges, and we can celebrate how well we do with the mental equipment we've got instead of focusing on our flaws. \u003cbr\u003e \u003cbr\u003e The mammal brain evolved to promote survival through social alliances. It equips a mammal to live alongside stronger and weaker individuals. It constantly compares itself to those around it. If it sees itself in the position of weakness, it releases cortisol (the stress chemical), which motivates it to hold back to avoid conflict. If it sees itself in the position of strength, it releases serotonin and yields to the impulse to meet its needs. We humans feel this dynamic constantly, which is why we have so many words for it: ego, competitiveness, pride, respect, one-upping, self-confidence, attention-seeking, social dominance, arrogance, social-climbing, assertiveness, manipulative, ambitious, oppositional. We can finally make sense of our hybrid brain thanks to an accumulation of research in animal science and neuroscience. \u003cbr\u003e \u003cbr\u003e It's not easy being mammal  \u003cbr\u003e \u003cbr\u003e The urge for social power is easy to see in others, especially your social rivals. It's hard to accept in yourself and your social allies. You can wire yourself to stimulate your serotonin without being a jerk. When you understand your inner mammal, you can learn to relax about your social position instead of being a prisoner of junk status. What a relief \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49876442775825,"sku":"CIN1941959008G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50509878034705,"sku":"GOR009429652","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51053572981009,"sku":"NIN9781941959008","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1941959008.jpg?v=1750804309"},{"product_id":"how-i-escaped-political-correctness-and-you-can-too-book-loretta-graziano-breuning-phd-9781941959114","title":"How I Escaped Political Correctness And You Can Too","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50127194325265,"sku":"CIN1941959113VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50304479068433,"sku":"CIN1941959113G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50631652245777,"sku":"GOR009130863","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51056648945937,"sku":"NIN9781941959114","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1941959113.jpg?v=1751251625"},{"product_id":"anxiety-book-loretta-graziano-breuning-phd-9781941959107","title":"Anxiety","description":"You can replace the siren blast of cortisol with the great feeling of serotonin, dopamine, and oxytocin. 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