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At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before.   In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.  This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. 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When Oil was published in cloth last year, it was quickly recognized as the wittiest and most accessible guide to the product that drives the U.S. economy and undergirds global conflict. The book sparked reviews and editorials across the country from the  Wall Street Journal, the Christian Science Monitor, and The Nation to  Newsday , the San Francisco Chronicle, Wired and others. Author Michael Klare (Blood and Oil) called it \"a clear, comprehensive overview of the U.S. oil industry . . . in one compact and highly readable volume,\" and  Boldtype praised Yeomans's \"crisp journalistic voice. . . . Understanding the business of oil is essential in any modern dialog of power, politics, or the almighty buck, and Yeomans delivers a well-researched and gripping read.\"  Illustrated with maps and graphics—and now with an all-new afterword—Oil contains a brief history of gasoline, an analysis of the American consumer's love affair with the automobile, and a political anatomy of the global oil industry, including its troubled relationship with oil-rich but democracy-poor countries.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50394406387985,"sku":"CIN159558028XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51039026086161,"sku":"NIN9781595580283","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52585053880593,"sku":"NLS9781595580283","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53345141948689,"sku":"GOR006753718","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53499699593489,"sku":"GOR001279291","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/159558028X.jpg?v=1751342525"},{"product_id":"seascape-book-matthew-yeomans-9781837600304","title":"Seascape","description":"Discover the power of our relationship with Y Môr (the sea) along the Wales Coast Path.    Matthew Yeomans takes us on journeys along the official walking trail, which in its entirety covers 870 miles (1400 km) of the Welsh coastline. He uncovers how the sea has shaped our lives through history; how Wales’s rich mythology, literature and culture has been influenced by this fluid force, and the growing role that the sea plays in our lives.     Along the way, Seascape challenges us to face the realities of climate change and how we will need to adapt where and how we live. 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