{"title":"Michael J Etzel","description":null,"products":[{"product_id":"etzel-marketing-2007-14-book-michael-j-etzel-9780073016344","title":"Etzel ] Marketing ] 2007 ] 14","description":"With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, Now that's marketing. You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING, Eleventh Edition, with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day-to-day life.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49797816221969,"sku":"CIN0073016349G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50344234287377,"sku":"CIN0073016349A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0073016349.jpg?v=1750939634"},{"product_id":"marketing-book-michael-j-etzel-9780072430349","title":"Marketing","description":"Incorporating WWW addresses, this 12th edition looks at how companies are making technology an important part of their successful marketing strategies. The themes include global marketing, customer relationships, small business and entrepreneurship. Global examples and coverage are integrated in this edition.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810463916305,"sku":"CIN0072430346G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52817062560017,"sku":"CIN0072430346VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072430346.jpg?v=1750693596"},{"product_id":"marketing-book-michael-j-etzel-9780072553727","title":"Marketing","description":"\"Marketing, 13\/e\", by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package, and an interactive web page.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50344153252113,"sku":"CIN0072553723G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B07B7BK4CC.jpg?v=1750779595"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-michael-j-etzel.oembed","provider":"World of Books ","version":"1.0","type":"link"}