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You may think that the issues which confront us are so huge, so complicated, so difficult to deal with that it’s hard to believe anything we can do will have a meaningful impact but Michael Norton will prove you wrong. A lot of people doing a lot of little things could have a huge impact.             This book has an idea-a-day for changing the world. Most are quite simple, can be done from home, and will not take much time. You can make a start whenever you like. 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Think of the quirky traditions that you have with your friends. Or the unusual ways you and your family mark special occasions. Or the gifts your partner gives – and what you’d think if they’d bought the same for an ex. These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.  In The Ritual Effect, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”) to reimagine everyday moments, build camaraderie and spark joy.  Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. 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Over time, these routines (like brushing your teeth or putting on your right sock first) tend to be performed automatically. But when we're more mindful about these actions--when we focus on the precise way they are performed--they can instead become rituals. Shifting from a habitual mindset to a ritual mindset can convert ordinary acts from black and white to technicolor. Think about the way you savor a certain beverage, the care you take with a particular outfit that gets worn only on special occasions, the unique way that your family gathers around the table during holidays, or the secret language you enjoy with your significant other. To some, these behaviors may seem quirky, but because rituals matter so deeply to us on a personal level, they give our lives purpose and meaning. 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