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The discussions engage with a broad range of writers and thinkers, such as Roland Barthes, Susan Sontag, Louis Menand, Michael Pollan, Greg Garrard, John Guillory, Amitov Ghosh, Pierre Bourdieu, and Barbara Herrnstein-Smith. The book draws upon not only a number of texts produced by wine critics, wine writers, literary critics and theorists but also extensive interviews with wine writers and multiple California winemakers. These interviews contribute to a unique reflection on wine and meaning.  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