{"title":"Peter Guber","description":null,"products":[{"product_id":"tell-to-win-book-peter-guber-9781846685576","title":"Tell to Win","description":"Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.   In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action.  He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49518502248721,"sku":"GOR005319543","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49735742980369,"sku":"NGR9781846685576","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49898882498833,"sku":"CIN1846685575G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50774641836305,"sku":"GOR008123898","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51068272509201,"sku":"CIN1846685575VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51380018381073,"sku":"GOR007732986","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52798144086289,"sku":"GOR010031056","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1846685575.jpg?v=1759230592"},{"product_id":"tell-to-win-book-peter-guber-9780307587954","title":"Tell to Win","description":"Today everyone--whether they know it or not--is in the \u003ci\u003eemotional transportation\u003c\/i\u003e business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. \u003cp\u003e\u003c\/p\u003eHistorically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that \u003ci\u003epurposeful \u003c\/i\u003estories--those created with a specific mission in mind--are absolutely essential in persuading others to support a vision, dream or cause. \u003cp\u003e\u003c\/p\u003ePeter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple\u003ci\u003e \u003c\/i\u003eindustries, has long relied on \u003ci\u003epurposeful story telling\u003c\/i\u003e to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. \u003cp\u003e\u003c\/p\u003eIn\u003ci\u003e Tell to Win, \u003c\/i\u003eGuber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: \u003cp\u003e\u003c\/p\u003e* Capture your audience's attention first, fast and foremost\u003cbr\u003e* Motivate your listeners by demonstrating authenticity \u003cbr\u003e* Build your \u003ci\u003etell\u003c\/i\u003e around what's in it for them\u003cbr\u003e* Change passive listeners into active participants\u003cbr\u003e* Use state-of-the-heart technology online and offline to make sure audience commitment remains strong \u003cp\u003e\u003c\/p\u003eTo validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of voices --master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, Mission to Mars scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. \u003cp\u003e\u003c\/p\u003eAfter listening to this extraordinary mix of voices, you'll know how to craft, deliver--and own--a story that is truly compelling, one capable of turning others into viral advocates for your goal.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49562482049297,"sku":"GOR004666375","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49676032803089,"sku":"CIN0307587959VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49921855881489,"sku":"CIN0307587959G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50348423708945,"sku":"CIN0307587959A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50490916995345,"sku":"GOR005742121","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307587959.jpg?v=1751444115"},{"product_id":"tell-to-win-book-peter-guber-9781846685569","title":"Tell to Win","description":"Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. 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Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49646832288017,"sku":"GOR004581189","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50102568812817,"sku":"GOR006723268","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50324766261521,"sku":"CIN1846685567VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50392019271953,"sku":"CIN1846685567G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1846685567.jpg?v=1751426235"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-peter-guber.oembed","provider":"World of Books ","version":"1.0","type":"link"}