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Books by Richard P Bagozzi

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Foundations of Consumer Behavior

Foundations of Consumer Behavior

Author: Richard P Bagozzi

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Recall, Recognition, and the Measurement of Memory for Print Advertisements

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Author: Richard P Bagozzi

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Marketing Management

Marketing Management

Author: Richard P Bagozzi

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Causal Models in Marketing

Causal Models in Marketing

Author: Richard P Bagozzi

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