{"title":"Robert H Frank","description":"\u003cp\u003eExplore the insightful works of Robert H. Frank, blending economics, behavioural science, and social commentary. Discover compelling perspectives on how our choices shape the world around us. Browse now.\u003c\/p\u003e","products":[{"product_id":"economic-naturalist-book-robert-h-frank-9780753513385","title":"The Economic Naturalist","description":"Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics.  For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49503749669137,"sku":"GOR001180802","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731228696849,"sku":"NGR9780753513385","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50013497393425,"sku":"CIN0753513382G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50283789746449,"sku":"GOR007986094","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50360143446289,"sku":"CIN0753513382VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50362114965777,"sku":"CIN0753513382A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50936047993105,"sku":"GOR001127205","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52714933485841,"sku":"GOR001890635","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0753513382.jpg?v=1751328578"},{"product_id":"return-of-the-economic-naturalist-book-robert-h-frank-9780753519660","title":"The Return of The Economic Naturalist","description":"The Economic Naturalist is back with a whole batch of intriguing new questions and answers, drawn from his New York Times columns, that reveal how we really behave when confronted with economic choices. Do tax cuts for business owners really stimulate employment? Why shouldn't we just leave everything to the market? And why do we all save so little? Discover the answers to these and many more questions.   With his trademark plain-speaking wit and insight, Robert Frank shows through dozens of examples how our personal choices about everything from paying for food and housing to large-scale policy decisions about taxation and the regulation of markets all boil down to the same simple economic principles, often resulting in the same wasteful mistakes. He shows that while our desires may be boundless, the resources necessary to satisfy them remain limited and argues that choices are always best made pragmatically - by carefully weighing the costs and benefits of competing options.  This is a fascinating, entertaining and revealing collection full of insights that have more bearing than ever on our bank balances and our personal happiness.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508232134929,"sku":"GOR001332458","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49685400125713,"sku":"CIN0753519666G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50362189480209,"sku":"CIN0753519666A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697235628305,"sku":"NGR9780753519660","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51797302116625,"sku":"CIN0753519666VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53607355416849,"sku":"GOR001208686","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0753519666.jpg?v=1751075621"},{"product_id":"darwin-economy-book-robert-h-frank-9780691153193","title":"The Darwin Economy","description":"Who was the greater economist - Adam Smith or Charles Darwin? This title predicts that within the next century Darwin can unseat Smith as the intellectual founder of economics. 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With the super-rich setting the pace, everyone spent furiously in a desperate attempt to keep up. As cars and houses grew larger and more expensive, the costs were enormous - not only monetarily but also socially. Consumers spent more time at work and less time with their family and friends; they saved less money and borrowed more. In this book, Robert Frank presents the first comprehensive and accessible account of these financial choices. Frank uses scientific evidence to demonstrate how these spending patterns have not made us happier or healthier. \"Luxury Fever\" offers an exit from the rat race, suggesting ways to curb the culture of excess and restore true value to our lives.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569696514321,"sku":"GOR004397599","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691070113.jpg?v=1750912232"},{"product_id":"success-and-luck-book-robert-h-frank-9780691167404","title":"Success and Luck","description":"From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it  How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success--and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones--and enormous income differences--over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways.  But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year--more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps.  Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570679456017,"sku":"GOR007711500","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50146601140497,"sku":"CIN0691167400G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50558823792913,"sku":"CIN0691167400VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50949323358481,"sku":"GOR008028755","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53104795386129,"sku":"GOR012825663","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691167400.jpg?v=1751455339"},{"product_id":"microeconomics-and-behavior-book-robert-h-frank-9780071194617","title":"Microeconomics and Behavior","description":"This book covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behaviour, which, in this context, is of significant interest to today's academic community. The clear narrative appeals to students, and the numerous examples help the development of economic intuition. The text introduces modern topics not often found in intermediate textbooks. Readers are encouraged to develop the distinctive mindset known as \"thinking like an economist.\"","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49593321062673,"sku":"GOR002127536","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53023018746129,"sku":"GOR002019621","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53177133793553,"sku":"GOR001828933","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071194614.jpg?v=1751424449"},{"product_id":"microeconomics-and-behavior-book-robert-h-frank-9780071133012","title":"Microeconomics and Behavior","description":"This text gives coverage of fundamental microeconomics topics. It blends conventional microeconomic theory with optional material on consumer behaviour, particularly rational economic decision-making behaviour. New end-of-chapter questions have been added to this edition, as has a chapter detailing the application of demand theory and the rational choice model. The chapter on preferences has also been re-worked and broadened in scope, giving a range of consumer preferences.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609048654097,"sku":"GOR002423454","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071133011.jpg?v=1751355143"},{"product_id":"microeconomics-and-behavior-book-robert-h-frank-9780071169479","title":"Microeconomics and Behavior","description":"This textbook covers the essential principles of microeconomics by exploring the relationship between economic analysis and human behaviour. Its numerous examples aim to help students capture economic intuition.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49619300253969,"sku":"GOR001664372","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071169474.jpg?v=1750939246"},{"product_id":"what-price-the-moral-high-ground-book-robert-h-frank-9780691006727","title":"What Price the Moral High Ground?","description":"Many observers interpret the recent wave of corporate scandals as support for the cynical view that self-interest trumps concerns for the greater good. Indeed, this interpretation finds comfort in the intellectual traditions of fields from mainstream economics to evolutionary biology. But is it valid? In \"What Price the Moral High Ground?\", economist and social critic Robert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them more attractive as trading partners. Drawing on research he has conducted and published over the past decade, Frank challenges the familiar homo economicus stereotype by describing how people create bonds that sustain cooperation in one-shot prisoner's dilemmas. He goes on to describe how people often choose modestly paid positions in the public and nonprofit sectors over comparable, higher-paying jobs in the for-profit sector; how studying economics appears to inhibit cooperation; how social norms often deter opportunistic behavior; how a given charitable organization manages to appeal to donors with seemingly incompatible motives; how concerns about status and fairness affect salaries in organizations; and how socially responsible firms often prosper despite the higher costs associated with their business practices. Frank's arguments have important implications for the conduct of leaders in private as well as public life. 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But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do.  In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone.  Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49627394736401,"sku":"GOR010402983","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50577806917905,"sku":"GOR014003890","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50684931047697,"sku":"CIN0691193088VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51416113676561,"sku":"CIN0691193088G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51728106488081,"sku":"CIN0691193088A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691193088.jpg?v=1751041634"},{"product_id":"microeconomics-and-behavior-book-robert-h-frank-9780072483345","title":"Microeconomics and Behavior","description":"Robert Frank's \"Microeconomics and Behavior\" covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to begin to learn to \"think like an economist.\"","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49658941243665,"sku":"GOR003520323","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50344194113809,"sku":"CIN0072483342VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072483342.jpg?v=1750939575"},{"product_id":"success-and-luck-book-robert-h-frank-9780691178301","title":"Success and Luck","description":"From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it  How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success--and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones--and enormous income differences--over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways.  But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year--more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps.  Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49710984626449,"sku":"GOR011369223","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49729620377873,"sku":"NGR9780691178301","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50007193583889,"sku":"CIN0691178305G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50014518903057,"sku":"CIN0691178305VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51005768270097,"sku":"NIN9780691178301","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52819618791697,"sku":"CIN0691178305A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691178305.jpg?v=1751424656"},{"product_id":"under-the-influence-book-robert-h-frank-9780691227108","title":"Under the Influence","description":"From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future  Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do.  In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone.  Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49739799757073,"sku":"NGR9780691227108","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51005752017169,"sku":"NIN9780691227108","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51686668763409,"sku":"CIN0691227101G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52785459527953,"sku":"GOR014620993","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691227101.jpg?v=1751008838"},{"product_id":"principles-of-microeconomics-book-robert-h-frank-9780072539974","title":"Principles of Microeconomics","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49798853689617,"sku":"CIN0072539976G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072539976.jpg?v=1751258174"},{"product_id":"microeconomics-and-behavior-book-robert-h-frank-9780070218703","title":"Microeconomics and Behavior","description":"This new intermediate microeconomics text blends conventional topic coverage, recent developments in microeconomic theory and material that explores a broader conception of rational economic decision-making behaviour. The book covers all the analytical tools students should learn, while developing their economic intuition; at the same time the book presents core microeconomic theory in a careful and patient manner using simple examples. It is equally suitable for undergraduate microeconomic theory courses at the intermediate level, or MBA course in microeconomics. Special features of the text include applications and examples; coverage of elasticity and its applications to demand theory, as well as the average-marginal distinction in production theory; new topics, such as the economics of price discrimination, a spatial model of monopolistic competition, a careful introduction to game theory and strategic behaviour, and the policy implications of the modern theory of monopoly; and a chapter, \"Beyond Self-Interest?\", that relates ethics and economics.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49800870920465,"sku":"CIN0070218706VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50291053789457,"sku":"CIN0070218706G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070218706.jpg?v=1751322713"},{"product_id":"principles-of-macroeconomics-book-robert-h-frank-9780072882476","title":"Principles of Macroeconomics","description":"In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank\/Bernanke is by far the best thought out and best executed principles text in this mold.Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become 'Economic Naturalists,' people who employ basic economic principles to understand and explain what they observe in the world around them.An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. The Second Edition of Frank\/Bernanke follows the successful First Edition with several pedagogical improvements.Based on reviewer feedback, this edition offers: even more streamlined coverage of the cost-benefit approach in the introductory chapter; exercises that are more closely tied to the examples; expanded narrative explanations of important principles, making them more accessible to average students; and expanded coverage of several key topics [see below]. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810185322769,"sku":"CIN0072882476G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072882476.jpg?v=1751355524"},{"product_id":"darwin-economy-book-robert-h-frank-9780691156682","title":"The Darwin Economy","description":"Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes economic reality far more accurately than Smith's. And the consequences of this fact are profound. Indeed, the failure to recognize that we live in Darwin's world rather than Smith's is putting us all at risk by preventing us from seeing that competition alone will not solve our problems. Smith's theory of the invisible hand, which says that competition channels self-interest for the common good, is probably the most widely cited argument today in favor of unbridled competition--and against regulation, taxation, and even government itself. But what if Smith's idea was almost an exception to the general rule of competition? That's what Frank argues, resting his case on Darwin's insight that individual and group interests often diverge sharply. Far from creating a perfect world, economic competition often leads to \"arms races,\" encouraging behaviors that not only cause enormous harm to the group but also provide no lasting advantages for individuals, since any gains tend to be relative and mutually offsetting. 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