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In the book, you’ll find:     Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems Explorations of the Metaverse’s potential for new experiences The role of community in non-fungible token technology and what it means for the future of digital identity   An indispensable and exciting discussion of using the world’s newest technologies to solve some of our customers’ most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747412549905,"sku":"NGR9781394190126","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50379246829841,"sku":"CIN1394190123VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50958150795537,"sku":"GOR014145805","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51024293298449,"sku":"NIN9781394190126","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394190123.jpg?v=1750825311"},{"product_id":"new-language-of-business-book-sandy-carter-9780131956544","title":"The New Language of Business","description":"Demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change. 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Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind.\" —Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution  “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly—The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” —Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School  “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” —Anne Holland, Founder, MarketingSherpa Inc  Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur  Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.  Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more.  Includes information, case studies, and working examples for next generation marketing strategies such as:  •  Social networks with virtual environments, including Second Life •  Online communities including Facebook •  Viral Marketing and eNurturing •  Serious Gaming •  Widgets •  Wikis •  Blogging, including Twitter •  RSS •  Podcasting •  Videocasting  Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies—now, and for years to come.  Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success:     Analyze and ensure strong market understanding    Nail the relevant strategy and story    Go to Market Plan    Energize the channel and community    Leads and revenue    Scream!!! Don’t forget the Technology!  BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com\/angels.  ==================================  Table of Contents  Introduction  A: Analyze Here, There, and Everywhere  Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM  N: Nail the Strategy  Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM’s Project Green and Marks \u0026amp; Spencer  G: Go-to-Market  Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study  E: Energize the Ecosystem and Market  Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM’s Innov8  L: Leads and Revenue  Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos  S: Scream Through Technology  Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel  Putting It All Together  Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don’ts and the Marketing Organization of the Future  The following materials can be found on the companion Web site at ibmpressbooks com\/angels:  Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50344584773905,"sku":"CIN0137142498VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0137142498.jpg?v=1751163817"},{"product_id":"extreme-innovation-book-sandy-carter-9780995030275","title":"Extreme Innovation","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50369753678097,"sku":"CIN0995030278G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51011668771089,"sku":"NIN9780995030275","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416801083665,"sku":"CIN0995030278VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0995030278.jpg?v=1751013525"},{"product_id":"extreme-innovation-book-sandy-carter-9780995030282","title":"Extreme Innovation","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50376561950993,"sku":"CIN0995030286VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52351453135121,"sku":"NLS9780995030282","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52741281284369,"sku":"NIN9780995030282","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0995030286.jpg?v=1751365534"},{"product_id":"ai-first-human-always-book-sandy-carter-9781394189823","title":"AI First, Human Always","description":"Leadership wisdom to ride the wave of the seven hottest trends in our new AI-first world of business   Written by seasoned tech executive Sandy Carter, AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence is your guidebook to the seven hottest trends in AI. This book will recalibrate your approach to the exponential curve of emerging AI solutions for business. It will help you transform today's unstoppable currents of change into tailwinds that propel your organization to great heights. From the tokenization of everything, to multi-model learning models, to the importance of technical convergence and the implementation of digital twins across almost every industry imaginable, this book provides an essential core knowledge base as well as examples and case studies to help you transform your approach to leadership to meet the demands of the modern business era.   Throughout the book, Carter drives home the essential coexistence of technology, emotion, intelligence, creativity, intuition, and ethics to enhance, rather than replace, the human experience. Some of the topics that Carter explores include:     How to foster an AI-driven culture with experimentation Strategies for applying first principles before starting an AI project Ways to balance human and AI collaboration   AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence is a timely, essential read for all business leaders and professionals aiming to prepare for AI's broader implications on society and the economy. 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