{"title":"Saurabh Kumar Dixit","description":"\u003cp\u003eDelve into the captivating world of Saurabh Kumar Dixit, where insightful storytelling meets profound themes. Explore his works and discover narratives that resonate with depth and emotion.\u003c\/p\u003e","products":[{"product_id":"routledge-handbook-of-consumer-behaviour-in-hospitality-and-tourism-book-saurabh-kumar-dixit-9781138961678","title":"The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism","description":"Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. 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