{"title":"Stefan Hk Wuyts","description":null,"products":[{"product_id":"connected-customer-book-stefan-hk-wuyts-9781848728370","title":"The Connected Customer","description":"In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52450950873361,"sku":"NLS9781848728370","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53110154526993,"sku":"NIN9781848728370","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781848728370.jpg?v=1759360252"},{"product_id":"connected-customer-book-stefan-hk-wuyts-9781138997769","title":"The Connected Customer","description":"In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.   This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52617033351441,"sku":"NLS9781138997769","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138997769.jpg?v=1761529085"}],"url":"https:\/\/www.worldofbooks.com\/en-ie\/collections\/author-books-by-stefan-hk-wuyts.oembed","provider":"World of Books ","version":"1.0","type":"link"}