{"title":"Stephan M Liozu","description":"\u003cp\u003eDive into the strategic world of value creation with Stephan M. Liozu. A must-read for business professionals, explore innovative approaches to pricing, profitability, and competitive advantage. Start your journey today!\u003c\/p\u003e","products":[{"product_id":"pricing-journey-book-stephan-m-liozu-9780804788748","title":"The Pricing Journey","description":"In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. 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The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the Introduction\u003c\/p\u003e \u003cp\u003ePricing based on customer value is a pillar of modern marketing. This book proposes practical and real-life actions that marketers can take to better segment their market, understand their differentiation, and design dollarized\u003cbr\u003e value propositions. A must-read  -- Pierre Schaeffer, Chief Marketing Officer, Thales\u003c\/p\u003e \u003cp\u003eB2B companies have to be better at understanding their true differentiation and how to translate it into financial benefits for their customers. This book proposes a practical framework for extracting true differentiation and for\u003cbr\u003e dollarizing it. Reading it will change your views on how to draft your customer value propositions \u003cbr\u003e --Vishaal Jayaswal, Vice President of Client Solutions \u0026amp; Value Strategy, Cox Automotive Inc.\u003cbr\u003e \u003cbr\u003e Value-based pricing is much more than a pricing strategy--it is a go-tomarket strategy. This book reinforces that reality and proposes a practical framework for managing value-based transformations. It covers the foundation of marketing: segmentation, differentiation, dollarization, and pricing. Stephan's energetic style and expert perspective shine throughout, making this book an engaging must-read for all commercially focused professionals.\u003cbr\u003e --Kevin Lemke, Vice President of Pricing \u0026amp; Commercial Excellence, Stanley Black and Decker\u003c\/p\u003e \u003cp\u003eDollarizing differentiation is the essence of value-based pricing. Liozu proposes concrete and practical guidelines for getting started and for using dollarization in go-to-market strategies. Reading this book will change the way you manage your customer value propositions across your entire organization \u003cbr\u003e --Tom Wingren, Director of Pricing \u0026amp; Sales Development, Wartsila Marine Solutions\u003cbr\u003e \u003cbr\u003e Everyone believes he does value selling, but is that really so? We keep falling into the same traps: thinking value in absolute terms, without reference to a next-best competitive offer; listing benefits but stopping short of putting a dollar tag on them; or, very often, believing value is the same for all customers. Stephan's book is all about avoiding the product-centric traps to really become customer-centric. And unlike most of its kind, it is easy to read and loaded with humor. 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Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.  Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.  Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698647601425,"sku":"NGR9781032127729","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51125681750289,"sku":"NIN9781032127729","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52585555329297,"sku":"NLS9781032127729","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032127724.jpg?v=1750708596"},{"product_id":"digital-pricing-strategy-book-stephan-m-liozu-9781032127712","title":"Digital Pricing Strategy","description":"Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. 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