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Why do some people become demons when they get behind a wheel? Why does the other lane always move faster? Why do New Yorkers jaywalk (and nobody does in Cophenhagen)? And why should you never drive with any beer-drinking, divorced doctors named Fred?  Driving is about far more than getting from A to B. As Tom Vanderbilt's brilliant, curiosity-filled book shows, it's actually the key to deciphering human nature and ... well, pretty much everything. From the etiquette of horn-honking to bumper stickers you should avoid, from gridlock in ancient Rome to why getting rid of road signs actually reduces accidents, Traffic will change the way you see yourself, and other people (and not just through your windscreen).","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49527645077777,"sku":"GOR001304291","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49912255774993,"sku":"GOR007836412","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50007042556177,"sku":"CIN0141027398G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50616215470353,"sku":"GOR002398219","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51591747928337,"sku":"NGR9780141027395","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52502346858769,"sku":"NLS9780141027395","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53509168038161,"sku":"GOR006846906","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0141027398.jpg?v=1751070387"},{"product_id":"you-may-also-like-book-tom-vanderbilt-9780307948595","title":"You May Also Like","description":"\u003cb\u003eWhy do we get so embarrassed when a colleague wears the same shirt? 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If you've ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never thought to ask.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532637413649,"sku":"GOR010648324","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49608572109073,"sku":"GOR013491084","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49889619640593,"sku":"CIN0307948595G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52747359781137,"sku":"CIN0307948595VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307948595.jpg?v=1751442715"},{"product_id":"you-may-also-like-book-tom-vanderbilt-9781471100048","title":"You May Also Like","description":"‘A luminously intelligent exploration of the paradoxes of pleasure' – Guardian   Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions.   From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of 'thumbs' and 'likes' and 'stars,' to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. 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