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How can we stop it? does what it says in the title  -  it answers those two critical questions. It takes you on the journey that the author, Zoe Harcombe went on to answer those questions and hopefully it will shock you as much as it shocked her. The starting point must be  -  when did The Obesity Epidemic start? The graphs and tables show a stunning increase in obesity levels at the turn of the 1980's and obesity literally takes off, like an aeroplane trajectory, from that point onwards. Obesity in the UK, as an example, increases almost 10 fold between the 1970's and 1999 from 2.7% to 25%. So what happened? The short answer is  -  we changed our diet advice. More accurately we did a U-turn in our diet advice. We used to believe (and our grandmothers still do) that bread and potatoes were fattening and we should put butter on our vegetables. We changed this completely to tell citizens of the 'developed' world to base our meals on starchy foods and to replace nature's butter with man-made hydrogenated spreads. Coincidence or cause?  The Obesity Epidemic takes you through the actual documents that changed our diet advice, most importantly why the advice changed and what is stopping us from changing the advice back. This is a journey through the landmark turning points in the history of public health diet advice and the impact that this has had on obesity  -  and all the accompanying modern illnesses: heart disease; cancer; diabetes and the lack of well being that the average human suffers today. If you currently believe that energy in equals energy out  -  be prepared to change your view, if you read this book with an open mind. If you think one pound equals 3,500 calories, you may be in for a surprise. If you assume that you will lose one pound for every deficit of 3,500 calories you create, you will see irrefutable evidence to the contrary. You will understand where five-a-day comes from and will hopefully revise your adherence to this marketing slogan afterwards. You will hopefully be shocked and appalled at the conflict of interest in the food and obesity industries. You may never drink fruit juice again.  With 400 references and every fact backed up with sourced and presented evidence  -  this is the most informative book on the subject of obesity ever written. You cannot fail to learn a great deal and to have your thinking continually challenged in a highly engaging way. The research for this book changed everything the author held to be true  -  read with an open mind  -  it could do the same for you. 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You're busy. You want to eat healthily, but the food that's 'convenient' is not what you're after.  You just want some real, nutritious, tasty food to get you through the day, which doesn't take much time or effort to prepare. Is that too much to ask?  Absolutely not!  This little book will show you how to knock up quick \u0026amp; healthy lunches, for anywhere, anytime. With our mix \u0026amp; make formula, you can create 8,000 different lunch box variations. Enough to keep even the most demanding palettes satisfied.   All recipes are sucrose free \u0026amp; wheat free; and most are dairy free. Vegetarians are also well catered for.  If you want to eat real, healthy food while out and about, this is a great addition to your bookshelf, whether you're on a diet, or not.  Warning! 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As she sat in her room at Cambridge University, where she won a scholarship to read maths, she could not understand why she was overeating when all she wanted was to be slim. The twenty years have been spent researching calories, carbohydrates, fats, insulin, overeating, bulimia, anorexia and every aspect of food and nutrition that could hold the key to this million dollar question. During this time Zoë experienced addict-like food cravings and was diagnosed (separately) with three conditions that are well known to cause addict like food cravings. None of the doctors made the link – she has.    The result is this revolutionary book. It spells out in simple, non medical language, why we overeat. It details the three medical conditions that cause addict-like cravings – what they are, how we get them and more importantly, how we can get rid of them. When we overcome these conditions we can rid ourselves of the food cravings that go with them. The even better news is that two of the three conditions can be practically eliminated within five days.    The results from the eating plan recommended by the book are quite staggering – testimonials can be found on the web and are flooding in by the day. Weight loss of up to 14 pound in the first week is not uncommon – a sure sign that the person has been suffering at least one of the conditions. Just as rewarding as the weight loss is the sense of well-being that people report having. Because the eating plan is so healthy, people have reported arthritic conditions clearing up, headaches disappearing and skin and hair looking better than ever. The one common factor is energy – people say that they have more energy than they have had for years and a mental clarity (no foggy feeling) that they never want to lose.    The eating plan is all about real food – fruit, vegetables, salad, meat, fish, eggs, dairy products, whole wheat pasta, brown rice and even red wine! People can go back to eating anything (literally anything) in the final stage of the diet but they often find they feel so well eating real food they never go back to total junk! Chocolate is allowed but only real chocolate (at least 70% cocoa). There are just three very simple rules about what you eat but no limit on how much. You will not go hungry or feel deprived in any way.    If you ever crave food. If you would like to lose weight. If you would like to feel as healthy as possible, this book is for you. At last there is an eating plan that ticks all the boxes:    It works    It’s practical    It’s long term    It’s healthy    It’s enjoyable     From the Author  The research and experience that led to this book changed my life and I genuinely hope that it can change yours. I have been where you may be now. I have been anorexic and bulimic. I have feared food and craved food – and never understood what on earth was going on. We are not greedy or weak willed. We want to be slim so why, why, why do we stuff our faces with food that we barely even taste? I now know the answer to this question.    I’ve found a way out and, thanks to the nagging from my team at work, I have been persuaded to write the secret down to share it with others. They got fed up seeing me eat so much and staying so slim and I got fed up telling them how. So, I decided to put it all on paper and the result is this book.    Since writing the book my life has changed again. The joy of helping people lose weight is indescribable. People’s lives literally change when their size does. They feel healthier and happier and more at peace with themselves in a way that has to be seen to be believed. The best thing about this eating plan is that it gives control back to the person who deserves it – you! People report feeling out of control with food – it rules them rather than the other way round. This book explains why and it gives the way out. People have said to after just starting the diet \"I know now I will be slim\", \"I now know why I was overeating and why I never will again.\" The sense of power that comes from being in control of food is fabulous.    I really hope that this book helps you lose weight, feel great and get on with something far more important than dieting – life!    With very best wishes – zoe@whydoyouovereat.com","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572264575249,"sku":"GOR001303748","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49649691427089,"sku":"GOR001342488","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50173147775249,"sku":"GOR013724133","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50614325641489,"sku":"GOR001655055","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0954489993.jpg?v=1751235125"},{"product_id":"harcombe-diet-for-men-book-zoe-harcombe-9781907797125","title":"The Harcombe Diet for Men","description":"The Harcombe Diet(R) For Men: Real food, unlimited quantities and rapid results; Just 3 simple rules - to get you to your ideal weight and keep you there for life.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49672652161297,"sku":"GOR003947382","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49850430259473,"sku":"GOR005017008","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50173557244177,"sku":"GOR010437698","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50394014449937,"sku":"CIN1907797122G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50772580729105,"sku":"GOR005418079","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53333590999313,"sku":"CIN1907797122A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1907797122.jpg?v=1751092522"},{"product_id":"diet-fix-book-zoe-harcombe-9781780726281","title":"The Diet Fix","description":"Oprah Winfrey is one of the most celebrated women in the world - she's also one of the most notorious yo-yo dieters. \"It has been the battle of my life,\" she has said, \"... a battle I am still fighting every waking moment.\" Anyone who, like Oprah, has endured the vicious rollercoaster of losing, regaining and then putting on more weight knows that the advice we are being given doesn't work. 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