{"title":"Routledge New Directions In Pr And Communication Research Ser","description":null,"products":[{"product_id":"positioning-theory-and-strategic-communication-book-melanie-james-9781138497368","title":"Positioning Theory and Strategic Communication","description":"This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. 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Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include:         the production of social meaning and power relations       advocacy and activist campaigns for social and political change      the negotiation of identity, diversity and cultural practice      celebrity, bodies, fashion and harassment in the workplace      notions of managing reputation and communicating policy.  In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices.  Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52141684228369,"sku":"NLS9781138206083","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138206083.jpg?v=1757577893"},{"product_id":"public-relations-ethics-and-professionalism-book-johanna-fawkes-9781138062528","title":"Public Relations Ethics and Professionalism","description":"Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.  This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good\/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.  This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52142036615441,"sku":"NLS9781138062528","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138062528.jpg?v=1757579043"},{"product_id":"climate-change-denial-and-public-relations-book-jordi-xifra-9780367785871","title":"Climate Change Denial and Public Relations","description":"This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.  Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth.    This unique volume is recommended reading for students and scholars of communication and public relations.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52147480985873,"sku":"NLS9780367785871","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367785871.jpg?v=1757600656"},{"product_id":"popular-culture-and-social-change-book-kate-fitch-9781138702806","title":"Popular Culture and Social Change","description":"Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice.   This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo.   Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. 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The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication.   Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?  Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. 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With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52426356130065,"sku":"NLS9780415660358","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013874737425,"sku":"NIN9780415660358","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415660358.jpg?v=1759157510"},{"product_id":"public-relations-branding-and-authenticity-book-sian-rees-9781032175188","title":"Public Relations, Branding and Authenticity","description":"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.     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This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. 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Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52521852207377,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521852535057,"sku":"NLS9780415505550","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415505550.jpg?v=1760573149"},{"product_id":"challenging-corporate-social-responsibility-book-jessalynn-r-strauss-9780415706377","title":"Challenging Corporate Social Responsibility","description":"The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions.  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Winner of the 2016 NCA PRIDE Award for best book","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522290807057,"sku":"NLS9780415856263","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013894299921,"sku":"NIN9780415856263","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415856263.jpg?v=1760576232"},{"product_id":"corporate-social-responsibility-sustainability-and-public-relations-book-donnalyn-pompper-9780415855914","title":"Corporate Social Responsibility, Sustainability and Public Relations","description":"While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of \"greenwashing.\" This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.  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The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field.  This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. 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With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52675486089489,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52675487596817,"sku":"NLS9781138495593","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138495593.jpg?v=1762302016"},{"product_id":"corporate-social-responsibility-sustainability-and-public-relations-book-donnalyn-pompper-9781138743502","title":"Corporate Social Responsibility, Sustainability and Public Relations","description":"This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. 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