100 Leo's by Leo Burnett

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100 Leo's by Leo Burnett

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100 Leo's by Leo Burnett

A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on creativity, artistic integrity, motivation, teamwork, and the business of selling.

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SKU Unavailable
ISBN 13 9780844234205
ISBN 10 0844234206
Title 100 Leo's
Author Leo Burnett
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1995-03-16
Number of pages 128
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.