Marketing Communications by Chris Fill

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Marketing Communications by Chris Fill

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Marketing Communications by Chris Fill

Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the electronic version of the Coursebook. It includes a glossary listing marketing terms and their meanings.

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Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University.

Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth.

Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.

SKU Unavailable
ISBN 13 9780273687726
ISBN 10 0273687727
Title Marketing Communications
Author Chris Fill
Condition Unavailable
Binding Type Paperback
Publisher Prentice Hall
Year published 2005-08-24
Number of pages 952
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable