Advertising on the Internet
Advertising on the Internet
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Summary
This text aims to offer complete coverage of new technologies and issues involved in online advertising. Internet advertising continues to grow in popularity and effectiveness, and more sites and advertisers are experimenting with it. There is a companion website.
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Advertising on the Internet by Robbin Zeff
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources
Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
| SKU | Unavailable |
| ISBN 13 | 9780471344049 |
| ISBN 10 | 0471344044 |
| Title | Advertising on the Internet |
| Author | Robbin Zeff |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2009-02-03 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |