Advertising Today by Warren Berger
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.
'Browsing through this facinating book will certainly evoke memories as products and their slogans are revealed' (County Times, Welshpool)
'With more gorgeous images than you can shake a stick at, it's a great addition to that new coffee table you bought after seeing the Ikea ad on TV, and now it's out in paperback, it won't break the legs of the table either.' (Ideasfactory)
'Berger's book contains stunning full-page colour reproductions of advertisements accompanied by captions that explain each ad's impact on society...He also offers insightful interviews with a handful of the industry's major players...The result is a book that's a lot like advertising: big, bold, entertaining and full of itself.' (Azure)
'Advertising Today provides something new: a chronological survey of the industry that also charts the seismic changes in our social landscape over the past 50 years.' (Azure)
'With more gorgeous images than you can shake a stick at, it's a great addition to that new coffee table you bought after seeing the Ikea ad on TV, and now it's out in paperback, it won't break the legs of the table either.' (Ideasfactory)
'Berger's book contains stunning full-page colour reproductions of advertisements accompanied by captions that explain each ad's impact on society...He also offers insightful interviews with a handful of the industry's major players...The result is a book that's a lot like advertising: big, bold, entertaining and full of itself.' (Azure)
'Advertising Today provides something new: a chronological survey of the industry that also charts the seismic changes in our social landscape over the past 50 years.' (Azure)
Warren Berger is a journalist who is particularly well known for his writing on advertising. He has written for industry publications such as Advertising Age, Adweek, Graphis and Communication Arts, and for the mainstream press, including The New York Times, The Los Angeles Times, GQ and Wired, where he is currently contributing editor.
| SKU | Unavailable |
| ISBN 13 | 9780714843872 |
| ISBN 10 | 0714843873 |
| Title | Advertising Today |
| Author | Warren Berger |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Phaidon Press Ltd |
| Year published | 2004-03-01 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |