Alex Jordan: Architect of His Own Dream
Alex Jordan: Architect of His Own Dream
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Alex Jordan: Architect of His Own Dream by Doug Moe
Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four P Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.| SKU | Unavailable |
| ISBN 13 | 9780963020703 |
| ISBN 10 | 0963020706 |
| Title | Alex Jordan: Architect of His Own Dream |
| Author | Doug Moe |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | House Of Wyoming Valley |
| Year published | 1991-01-01 |
| Number of pages | 137 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |