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Summary

How multinational companies act for political as well as economic interests

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Bacardi by Hernando Calvo Ospina

The Bacardi rum company is one of the most successful and recognisable brands in the world. It spends millions on marketing itself as the spirit of youth and vitality. But behind its image as a party drink lies a very different story. In this book, investigative journalist Hernando Calvo Ospina brings to light the commercial and political activities of the Bacardi empire to reveal its role in fostering the 40-year long confrontation between the United States and the revolutionary government of Cuba. Through meticulous research, Ospina reveals how directors and shareholders of the family-owned firm have aggressively worked to undermine the Castro government. He explores how they have been implicated in supporting paramilitary organisations that have carried out terrorist attacks, and reveals their links to the extreme right-wing Cuban-American Foundation that supported Ronald Reagan's Contra war in Nicaragua. Bacardi: The Hidden War explains the company's hand in promoting 'special interest' legislation against its competitor, Havana Club Rum, which is manufactured in Cuba and promoted by the European company Pernod-Ricard. Ospina reveals the implications of Bacardi's involvement in this growing dispute that threatens to create a trade war between America and Europe. Exploring the Bacardi empire's links to the CIA, as well as its inside links with the Bush administration, this fascinating account shows how multinational companies act for political as well as economic interests.
'As an agitational tool in support of any campaigning against the sale of Barcardi rum, Bacardi, The Hidden War is indispensable' -- Red Pepper
'This fascinating and readable account shows how multinational companies act for political as well as economic interests' -- CUBASI
'This fascinating and valuable book throws much needed light on the base and ignoble motives of those, in government and business, who claim to be working to free Cuba from tyranny' -- New Internationalist
Hernando Calvo Ospina is a Colombian investigative journalist who specialised in the anti-Castro movement. He is the author of Bacardi: The Hidden War (Pluto, 2002) and co-author of The Cuban Exile Movement: Dissidents or Mercenaries? (Ocean Press, 2000). He lives in France.
SKU Unavailable
ISBN 13 9780745318738
ISBN 10 0745318738
Title Bacardi
Author Hernando Calvo Ospina
Condition Unavailable
Binding Type Paperback
Publisher Pluto Press
Year published 2002-07-20
Number of pages 144
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.