BDMA Desk Reference
BDMA Desk Reference
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Summary
A collection of ideas, information and advice combining the expertise of many of the authorities in direct marketing. It includes a section on legislation affecting the industry and contains appendices of useful direct marketing addresses and details of the BDMA Code of Practice.
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BDMA Desk Reference by Sandra Carter
The "BDMA Direct Marketing Desk Reference" is a comprehensive compendium of the essentials of direct marketing. It is a collection of ideas, information and advice combining the expertise of many of the leading authorities in direct marketing today. It includes a fully-up-to-date section on legislation affecting the direct marketing industry and contains appendices of useful direct marketing addresses and details of the BDMA Direct Marketing Code of Practice.| SKU | Unavailable |
| ISBN 13 | 9780077074869 |
| ISBN 10 | 0077074866 |
| Title | BDMA Desk Reference |
| Author | Sandra Carter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1991-08-01 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |