Beyond The E-Myth by Michael E Gerber

Beyond The E-Myth by Michael E Gerber

Beyond The E-Myth embraces the fundamental premise of that first book--that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace.

Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job--inventing, building, and launching a company with the power to scale--to grow beyond the Company of One in a straightforward, eight-step process.

When asked, Gerber emphatically explains: I wrote this to make the job of building a small business easy--for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won't. Most small business owners won't. This book was written to fix that.

Michael E. Gerber is the Founder and Chief Dreamer of Michael E. Gerber Companies, a group which was launched in 1977 with the creation of The Michael Thomas Corporation, to provide small business owners and entrepreneurs with the help they need to build a business that works. Since then, Michael E. Gerber and his companies have provided more than 70,000 small and emerging business-owner clients and entrepreneurs with the means to radically transform their companies and their lives. The Michael E. Gerber Companies group is fast becoming the largest and most effective entrepreneurial development resource of its kind in the world.

Thought by many to be the leading voice of small business and entrepreneurship in America, Michael E. Gerber has spoken to thousands of small business owners, entrepreneurs, managers and corporate executives throughout the world about the truly profound role the entrepreneurial perspective can play in the reinvention of the world's economy and culture. His message is unique, compelling, and pragmatic. And best of all, as his millions of readers and followers can attest, it works.