Blockbusters
Blockbusters
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Summary
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
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Blockbusters by Anita Elberse
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon's 2013 Best Books of the Year. She lives in Boston, Massachusetts.
| SKU | Unavailable |
| ISBN 13 | 9780571309221 |
| ISBN 10 | 0571309224 |
| Title | Blockbusters |
| Author | Anita Elberse |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Faber & Faber |
| Year published | 2014-01-16 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |