Advertising by Uwe Stoklossa

Advertising by Uwe Stoklossa

New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.

SKU	Unavailable
ISBN 13
Title	Advertising
Author	Uwe Stoklossa
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.