Managing Change, Creativity and Innovation

Managing Change, Creativity and Innovation by Patrick Dawson

This bestselling text continues to provide a fresh approach to organisational change by linking it to the key drivers of creativity and innovation, but now contains improved coverage of approaches to change. It explores change as a human and social process, looking at the vital role leadership, entrepreneurship and creativity play in change management, rather than viewing it as a series of systems and mechanisms. In doing so, it provides all the theoretical and practical understanding you will need as both a student of change and a future manager. The second edition comes with access to a range of learning and revision aids online and is packed with cases and examples from around the globe.

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ISBN 13
ISBN 10
Title	Managing Change, Creativity and Innovation
Author	Patrick Dawson
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