branding@thedigitalage by H Meyers
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
ANDY BATEMAN Managing Director, Interbrand Interactive VIVIENNE BECHTOLD Director of I-Knowledge, Procter & Gamble HILARY BILLINGS Chairman, CMO, RedEnvelope CHARLES E. BRYMER Group Chief Executive, Interbrand Group DAVID A. BURWICK Vice President, Marketing, Pepsi-Cola Company DEBORAH CHAE President, Interbrand Interactive BOJANA FAZARINC Formerly Director of Global Marketing Services, Hewlett Packard DAVID B. GREEN Senior Marketing Officer, McDonald's International ROBERT J. HERBOLD Executive Vice President and Chief Operating Officer, Microsoft Corporation FREDERICK J. HOROWITZ President, NetGrocer.com RUDY NADILO President and Chief Executive Officer, Greenfield Online JONATHAN NELSON Chief Executive Officer, Organic ALLAN POULTER Managing Director, Markforce Associates
| SKU | Unavailable |
| ISBN 13 | 9780333947692 |
| ISBN 10 | 033394769X |
| Title | branding@thedigitalage |
| Author | H Meyers |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 2001-09-14 |
| Number of pages | 184 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |