Building Strong Brands by David A Aaker

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Building Strong Brands by David A Aaker

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Summary

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".

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Building Strong Brands by David A Aaker

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".

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SKU Unavailable
ISBN 13 9780029001516
ISBN 10 002900151X
Title Building Strong Brands
Author David A Aaker
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 1995-12-12
Number of pages 390
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable