Business Sutra by Devdutt Pattanaik
In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.Devdutt Pattanaik is a writer, illustrator, and lecturer who focuses on the present significance of mythology. Since 1996, he has published over thirty books and 700 columns on how ancient and current civilizations around the world manufacture subjective truth (myths) using stories, symbols, and rituals. 7 Secrets of Hindu Calendar Art (Westland), Myth=Mithya: A Handbook of Hindu Mythology (Penguin), Jaya: An Illustrated Retelling of the Mahabharata (Penguin), Sita: An Illustrated Retelling of the Ramayana (Penguin), Olympus: An Indian Retelling of the Greek Myths (Penguin), Devlok with Devdutt Patta (Rupa), Visit devdutt.com for additional information.
| SKU | Unavailable |
| ISBN 13 | 9788192328072 |
| ISBN 10 | 8192328074 |
| Title | Business Sutra |
| Author | Devdutt Pattanaik |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Aleph Book Company |
| Year published | 2015-03-01 |
| Number of pages | 446 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |