Cases For Event Management and Event Tourism

Cases For Event Management and Event Tourism by Donald Getz

* Fully developed case studies all with theoretical underpinning and clear learning outcomes. * Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom. * Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments. A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments. Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

SKU	Unavailable
ISBN 13	9781915097347
ISBN 10	1915097347
Title	Cases For Event Management and Event Tourism
Author	Donald Getz
Series	Events Management Theory And Methods
Condition	Unavailable
Binding Type	Hardback
Publisher	Goodfellow Publishers Limited
Year published	2023-04-30
Number of pages	198
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable