CB2 by Barry J Babin

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CB2 by Barry J Babin

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Summary

Offers an introduction to the core concepts and applications of contemporary consumer behavior. This title features various learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more.

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CB2 by Barry J Babin

Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.

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SKU Unavailable
ISBN 13 9780324829990
ISBN 10 032482999X
Title CB2
Author Barry J Babin
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2010-02-03
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable